Senior Analyst, Search Marketing

Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.

As a Senior Analyst youll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns more commonly known as Paid Search or Pay-per-Click (PPC).Working with Google Microsoft and Yahoo (among others) youll assist with the strategy planning and reporting for Digitas clients.

• Serving as the primary contact in fielding SEM challenges solving issues to achieve (and exceed) campaign goals
• Building and presenting concise program readouts of performance towards key business metrics
• Holistic SEM management including keywords development ad creative & strategy trafficking recommendations optimizing programs towards key business goals and reporting
• Actively participating in meetings and proactively identifying campaign opportunities challenges and issues
• Assimilating data from multiple sources compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the clients strategy
• Implementing Paid Search best practices providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Develop performance forecasts budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Consistently demonstrating positive impact with clients internal teams capability and outside vendor

Were looking for strong impactful work experience which typically includes:

• A four-year degree and 2 to 4 years of analytical or digital marketing experience preferably in SEM
• Strong ability to work closely within a team structure to problem solve prioritize and manage time effectively
• Advanced skills within Google AdWords Bing Ads Yahoo Gemini and 3rd Party tools such as DoubleClick
• Strong client management and presentation skills
• Expertise in managing numbers and proficiency in executing approved media buys
• A firm pulse on the media marketplace and to provide insights into campaign results
• A detail-oriented and organized approach to achieving objectives
• Solid quantitative and research skills and proven data interpretation capability
• Strong communication skills youre clear and thorough yet concise
• A passion for our industry building relationships and a desire to contribute to a team
• Exudes confidence and wont hesitate to connect with folks throughout the organization to get the job done right
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT Google Gemini DALLE Midjourney) is a plus especially for tasks like ideation research or content generation

Got the sparkle Apply if you believe your unique skills are a fit.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.