Senior Analyst, Paid Search

Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.

From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.

In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.

With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.

• Conduct keyword research and analysis to support new campaign builds and ongoing optimizations.
• Gather and analyze performance data to support search plan development.
• Structure campaigns by grouping keywords into relevant ad groups and developing ad copy and extensions.
• Support the presentation of search recommendations and incorporate client feedback prior to campaign approval.
• Build flowcharts and load authorizedbuysinto Prisma following approval.
• Generate and manage purchase authorization paperwork and ensure vendor countersignatures are obtained.
• Traffic approved campaigns into search platforms ensuring accuracy and proper QA.
• Monitor andmaintaincampaign budgets pacing and bid adjustments.
• Activelymonitorperformance and competitive landscapes toidentifyoptimization opportunities.
• Develop and implement optimization and testing plans (e.g. search query mining negative keyword management keyword overlap analysis testing execution).
• Leverage platform tools including automated bidding and performance signals to support optimization efforts.
• Pull and analyze campaign data to inform reporting and develop clear actionable insights.
• Complete campaign QA to ensure accurate implementation pacing and performance.
• Build clear concise quantitative analyses and data visualizations.
• Participate in client status and reporting calls including presentation of performance results.
• Manage detailed monthly billing responsibilities including invoice tracking buy actualization in Prisma and draft billing preparation.
• Partner with client strategy and billing teams to resolve billing discrepancies.
• Learn and apply relevant tools for reporting analytics and competitive analysis including bid management platformsBenchtools and Google Trends.
• Develop mastery of core paid search metrics and relationships (e.g. CPC CPA CTR SOV).
• Serve as a resource for Search Analysts by answering questions and supporting training needs.
• Build strong working relationships with internal teams clients and media/vendor partners.
• Complete required training programs and platform certifications.

• Bachelors degree preferred
• 1 year of experience supporting paid search campaign development management and optimization.
• Experience working within major paid search platforms such as Google Ads and Microsoft Ads.
• AmazonRetailMedia experienceis preferred but notrequired
• Strong analytical and quantitative skills with the ability to manage and interpret performance data.
• Understanding of paid search and broader digital advertising fundamentals.
• Highly organized with strong attention to detail and time management skills.
• Resourceful curious and motivated with the ability to work independently and collaboratively.
• Strong written and verbal communication skills.
• Proficiencyin Microsoft Office Suite with intermediate to advanced Excel skills preferred.
• Bachelors degree preferred

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.