Senior Analyst, Paid Search

When you join Verizon

You want more out of a career. A place to share your ideas freely even if theyre daring or different. Where the true you can learn grow and thrive. At Verizon we power and empower how people live work and play by connecting them to what brings them joy. We do what we love driving innovation creativity and impact in the world. Our V Team is a community of people who anticipate lead and believe that listening is where learning crisis and in celebration we come together lifting our communities and building trust in how we show up everywhere & always. Want in Join the #VTeamLife.

What youll be doing

Verizons Digital Marketing team is hiring a Senior Analyst in Search Engine Marketing to assist in paid search strategic implementation creative development and day to day operations. You will collaborate with leadership in the paid search channel to drive the execution of premier search strategies. This individual should bring a fresh perspective on how the SEM can operate in the age of AI and will support the process of changes/shifts that you feel are necessary to get the job done right. You will take part in relationships with external search partners including both new and existing partners as well as optimization focused technologies. We expect you to come with an understanding of the evolution of search and the benefits of thinking about SEM SEO and GEO holistically.

Responsibilities include:

• Support SEM functions across multiple brand units at Verizon.

• Campaign development bid strategy advancement and channel management.

• Assisting relationships with external search partners.

• Responsible for the execution associated with SEM campaigns.

• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

What were looking for

Youll need to have:

• Bachelors degree or four or more years of work experience.

• Three or more years of relevant experience required demonstrated through one or a combination of work and/or military experience or specialized training.

• Marketer/agency/consultative services experience in SEM.

• Experience with and knowledge of primary buying platforms and formats (Google Ads Search Ads 360 Bing Performance Max Text Ads and Shopping engines).

• Experience in search analysis and reporting.

Even better if you have one or more of the following:

• Analytical skills in developing marketing reports that enhance SEM performance efficiencies

• Exceptional communication skills.

• Data visualization experience.

• Fluency in data-driven targeting and revenue driving strategy.

• Open to explore new methods of search strategy as consumer behavior adapts

If Verizon and this role sound like a fit for you we encourage you to apply even if you dont meet every even better qualification listed above.

Scheduled Weekly Hours

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness benefit options including: medical dental vision short and long term disability basic life insurance supplemental life insurance AD&D insurance identity theft protection pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan up to 8 company paid holidays per year and up to 6 personal days per year paid parental leave adoption assistance and tuition assistance plus other incentives weve got you covered with our award-winning total rewards package. Depending on the role employees have the opportunity to receive compensation in the form of premium pay such as overtime shift differential holiday pay allowances etc. Newly hired employees receive up to 15 days of vacation per year which grows with additional service. For part-timers your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.