Senior Analyst, Digital Product Management – AI

Senior Analyst Digital Product Management AI

Digitas is seeking a proactive and collaborative Senior Analyst Digital Product Management AI to support the development delivery and continuous improvement of our proprietary generative AI-powered this role you will work closely with Product Managers Engineers Quality Assurance and internal stakeholder teams to help define document and deliver innovative AI-powered and digital products for agency operations and client projects.

Youll leverage your analytical communication and project execution skills to support requirements gathering solution documentation testing and platform enhancements for both our internal agency users and external clients. Youll help bring generative AI-driven features and workflows to life by executing day-to-day product analysis activities in a fast-paced collaborative environment.

Key Responsibilities:

• Support requirements gathering by participating in research interviews and working sessions with stakeholders and subject matter experts under the guidance of Product Managers or senior team members.

• Assist with the creation and maintenance of product and functional documentation - including requirements user stories process diagrams and acceptance criteria - using industry standards and company templates.

• Help translate requirements into clear user/process flows data models and analysis matrices with support from senior product and technical team members.

• Support Product and Engineering teams by helping communicate and clarify requirements capture technical feedback and document product specifications.

• Participate in agile ceremonies (stand-ups sprint planning demos retrospectives) and share timely updates on assigned tasks requirements and progress.

• Assist QA efforts by reviewing test cases documenting and tracking defects and helping validate the quality and accuracy of AI-driven features and enhancements.

• Collaborate with experience designers engineers QA analysts and account leads during feature development helping ensure user and business needs are understood and reflected in project work.

• Conduct guided research to support best practices vendor/tool evaluations and feature exploration for generative AI and adjacent technologies.

• Support prompt writing and AI agent creation by drafting testing and refining prompt instructions agent workflows and use case documentation in partnership with Product Engineering and stakeholder teams.

• Stay current on trends in generative AI MarTech automation and digital product development and share relevant learnings with the team.

• Prepare concise accurate progress updates documentation and/or presentation materials for technical and non-technical audiences with input from senior team members.

Who You Are:

• Resourceful curious and eager to learn about emerging digital and AI technologies.

• Analytical and detail-oriented with strong documentation and project management support skills.

• Clear written and verbal communicator who can work collaboratively with stakeholders at different experience levels and technical backgrounds.

• Highly organized and adaptable - thriving in a fast-paced dynamic environment where priorities and project requirements may evolve.

• Proficient using documentation and collaboration tools (Microsoft Word PowerPoint Excel Visio/Figma/other diagramming tools JIRA Confluence).

• Possess general knowledge of digital/MarTech platforms software development processes and agile project frameworks.