Senior Analyst, Data and Analysis
Job Summary
Digitas is the Networked Experience Agency built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today and tomorrow. We deliver Networked Experiences by leveraging comprehensive data technology creative media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences Integrated Media Addressable Relationships Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year U.S Campaigns Brand Experience Agency of the Year Media Network of the Year and celebrated by Forrester and Gartner Digitas serves the worlds leading brands through a global network comprised of more than 5500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless inventive and generous Unicorns of all kinds.
This role at Digitas will serve as a member of Publicis Groupes strategic internal agency Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our clients creative data strategy media and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.
- Youll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts. Youll work on brand campaigns acquisition campaigns and/or online testing strategy
- Keep a pulse on day-to-day performance data including display media search and/or social campaigns
- Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards
- Identify nuances in data to optimize our clients business
- Support marketing initiatives across project and campaign lifecycles including measurement plans primary and secondary research and performance reporting
- Analyze data to tell a performance story that can be easily communicated to senior leadership
- 3 years of work experience in a relevant industry
- Passion for digital marketing eagerness to learn in a constantly-changing space and a natural curiosity
- Knowledge of digital data technologies (DMPs Google Analytics digital pixel tracking site tagging etc.)
- Familiarity with Excel and/or other data analysis tools such as SQL or Tableau a plus
- Comfortable in a fast-paced and deadline-driven environment
- A tenacity to solve problems find solutions and seek out the unknown
- At ease in front of the client as in-person presentations and meeting are vital in this role
- Paving own path and prioritizing needs based on impact and effort
- A clear understanding for organization and juggling concurrent responsibilities
- Client relationship and communication skills with experience managing multiple projects across teams
Relevant Tool / Platform Use:
- Google Campaign Manager
- Microsoft Office Suite: Excel Powerpoint Outlook
- Paid Social Tools: Snapchat TikTok Meta Business Manager
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Senior IC
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more