Senior Analyst, Commerce Media

Present in over 100 countries and employing nearly 80000 professionals Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris FRand is part of the CAC 40 index. Active across the entire value chain Publicis Groupe offers its major clients a transversal unified and fluid model allowing them access to all the Groupes tools and expertise around the world through the mantra The Power of One.

Were looking for an outstanding Sr Analystsomeone who can win the hearts of clients inspire their teammates and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star with strong Retail Media Network (RMN) display experience especially within Amazon DSP to actively drive upper- and mid-funnel performance for one of the largest brands on the this role you can make a real difference in our clients business and our own.

Sound like you Read on.

As a Sr Analyst youll be responsible for display-focused campaign management activities including Amazon DSP and retail media display campaign setup audience strategy documentation creation and maintenance QA performance reporting and billing reconciliation. Youll identify and implement optimizations build client decks and status documents and attend client meetings as the face of our digital media plans.

You will also provide guidance training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.

Most importantly you must possess a strong inner drive to bring your knowledge and experience of managing display campaigns across retailers and retail media networks with hands-on Amazon DSP experience strongly preferred. Campaigns will vary between self-service platform activation and direct buys with retailers including but not limited to: Amazon Walmart Instacart Kroger Target DoorDash and Criteo etc.

Day to day your role includes:

• Executing managing and optimizing retail media display campaigns across Amazon DSP and other RMN platforms including self-service activation and direct-to-publisher programs
• Assisting in the development of display program strategies and analyses for clients including audience targeting budget allocation flighting inventory considerations creative requirements and tactical recommendations
• Leading in-platform campaign setup across Amazon DSP and retail media platforms while supporting QA to ensure accurate trafficking targeting pacing measurement troubleshooting and optimization
• Maintaining strong quality assurance and accountability for display campaign launches optimizations and reporting deliverables
• Ensuring display media deliverables align with client business goals campaign KPIs audience strategy and retail media objectives
• Overseeing performance forecasts budget allocations pacing and data-based rationale for display investment recommendations
• Identifying creative and audience-based solutions to client challenges across awareness consideration and conversion-driving display tactics
• Understanding big picture implications of display performance and how insights can be applied across retailers audiences and future campaigns
• Fostering strong relationships with internal teams retailer partners platform representatives and agency stakeholders
• Developing and maintaining quality control procedures for display campaign implementation creative specs targeting naming conventions and reporting accuracy
• Understanding and effectively communicating the agencys display media value proposition technology audience capabilities and retail media processes
• Adopting established account management standards and program management best practices
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing display campaign performance
• Active knowledge sharing with capability teams and the broader agency on retail media display best practices platform updates and performance learnings

• Embracing and encouraging a culture based on teamwork collaboration and intellectual curiosity
• Acting as a strategic partner to any offshore resources by ensuring close alignment on display campaign tasks QA responsibilities reporting needs and analyst support

• Assisting in the development and documentation of display best practices for improving campaign setup QA communication and collaboration within the team and the group
• Supporting the Manager in monthly QBR MMM and display performance reporting deliverables

Outside of day-to-day

• Keep up to date on industry trends and send highlights to greater team when applicable
• Handle ad-hoc reporting requests as they come through

• 2 to 4 years of digital media experience with 1 years of Retail Media Network shopper marketing or display media experience
• Hands-on keyboard experience building launching and optimizing display campaigns in Amazon DSP; experience with Walmart Connect Criteo CitrusAd Target Roundel Kroger Instacart DoorDash or other RMN platforms preferred
• Strong familiarity with the digital media environment and a clear understanding of display media planning buying audience strategy creative requirements trafficking pacing optimization and performance reporting
• Experience translating client objectives into display media strategies across awareness consideration and conversion-focused tactics
• Keen attention to detail and an analytical approach to achieving objectives
• Solid quantitative and research skills with proven data interpretation capability and comfort drawing insights from display performance results
• Fluency with Microsoft Office including Word PowerPoint and Excel
• Excellent client presence and ability to contribute to discussions with internal teams retailer partners platform representatives and external leadership
• Excellent communication and writing skillsyoure poised precise and above all kind when relating to others
• Willingness to travel as needed youre open to new places new faces and new ideas
• CPG experience a plus
• Enterprise-level client work a plus

Got what it takes Wed love to hear from you.

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

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