Senior Analyst, Commerce

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the worlds most successful agencies by helping brands evolve their marketing by leveraging identity commerce artificial intelligence and more to connect with people. Transformation is part of our DNA. Spark Foundrys start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Medias powerhouse soul leveraging connected data assets advanced AI applications and investment clout we Bring HEAT to Brands. No other agency possesses the expertise that we do to address todays most pressing challenges to drive business transformation through media.

The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development activation and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations.

• Build paid search/Commerce strategies across search engines as well as AMS and applicable platforms

• Monitor and optimizeperformance to meet business objectives

• Gather and analyze keyword research necessary to build a new campaign

• Responsible for gathering necessary data for plan development

• Group keywords into ad groups and developrelevant ad copy and extensions

• Presentrecommendationsand applyclient feedback to keyword and copy proposal

• Upon campaign approval responsible for building flowchartsand loading buys intoPrisma

• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

• Primary party responsible for trafficking approved plan into search engines

• Primary party responsible for QA of all campaign components prior to launch

• Monitor and maintain campaign budgets pacing and bid adjustments

• Proactively advocate for campaign adjustments based on performance trends

• Active monitoring and management of performance and competitive landscape

• Development and implementation of optimizations and/or testing plans (e.g. search query reports negative keyword maintenance keyword overlap testing implementation)

• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

• Build clear concise and cohesive quantitative analyses inclusive of strong data visualization

• Active participation in client status and reporting callsincluding presentation of reporting

• Responsible for granular maintenance of monthly billing cycle including invoice tracking buy actualization in Prisma and draft billing compilationfor manager approval

• Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team

• Responsible for learning all relevant tools for reporting analytics and competitive analysis

• Mastery of all core metric calculations and relationships (e.g. CPC CPA CTR SOV weighted averages)

• Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions

• Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process

• Establish professional productive rapport with sales representatives/media vendors

• Work closely with manager to establish priorities and manage workload

• Timely delivery of all work

• Successful completion of training programs and requisite certifications

• 1-2 years of paid media experience with a focus on Commerce

• Experience buying and planning across multiple platforms to include Google BingAMSCriteo etc.

• Knowledge of Amazon Walmart Target platforms

• AMS platform AAP platformCriteo and/or Google Ads preferred

• Amazon Retail Analytics (ARA) 3rdParty Digital Shelf Reportingi.e.Clavisor EDGE preferred

• Experience working in a client-facing capacity

• Experience using paid media to complement earned media campaigns and meet business objectives

• Proficiency in MS Suite: Excel Word Microsoft office PowerPoint

• Demonstrate critical thinking and problem-solving skills

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.