Senior Analyst, Brand Strategy and Measurement

KAYAK part of Booking Holdings (NASDAQ: BKNG) is a leading travel search engine. With billions of queries across our platforms we help people find their perfect flight stay rental car and vacation package. Were also transforming business travel with a new corporate travel solution KAYAK for Business.

As an employee of KAYAK you will be part of a travel company that operates a portfolio of global metasearch brands including momondo Cheapflights and HotelsCombined among others. From start-up to industry leader innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

KAYAK is looking for a Senior Analyst Brand Strategy & Measurement to help build and run measurement programs that evaluate the impact of KAYAKs brand marketing investments across global markets. Youll be a key contributor to how KAYAK understands measures and improves brand marketing performance partnering with marketing media analytics and external measurement partners to generate insights that shape investment decisions and improve business outcomes across regions. This is a hands-on cross-functional role for someone energized by turning complex data into clear stories and who wants their work to have a direct impact on how a global brand grows.

This position is required to work from our Cambridge MA office 3 days per week.

• Partner with regional marketing and media teams to define measurement priorities establish KPIs build learning agendas and align measurement approaches with business objectives.

• Develop structured testing roadmaps across channels and campaigns selecting the most appropriate methodologies based on the business question available budget and data availability.

• Design and support measurement programs including incrementality testing geo holdouts brand lift studies media mix modeling (MMM) and other experimental approaches.

• Collaborate across teams to implement measurement plans monitor progress and ensure findings are translated into clear actionable recommendations.

• Translate complex analyses into compelling narratives that connect marketing performance to business outcomes and inform future investment decisions.

• Partner with external analytics agencies and measurement vendors to define data requirements ensure successful delivery of data inputs and support the execution of measurement studies.

• Own the day-to-day management and analysis of KAYAKs global brand tracking program including vendor coordination study implementation and insight generation.

• Monitor key marketing and business performance indicators identifying trends opportunities and risks across markets.

• Conduct analyses to support strategic decision-making annual planning performance diagnosis audience understanding and investment optimization.

• Contribute to the evolution of KAYAKs measurement framework by identifying new methodologies tools and opportunities to improve how we understand marketing effectiveness.

• 46 years of experience in marketing analytics measurement paid media strategy or a related analytical function ideally within a consumer technology travel or digital-first environment; equivalent experience training or transferable skills are also considered.

• Experience evaluating and optimizing marketing performance across digital and/or offline media channels.

• Familiarity with marketing measurement approaches such as incrementality testing attribution brand lift studies or media mix modeling.

• Demonstrated ability to use data and analysis to influence business decisions and improve marketing performance.

• Proficiency in Excel and SQL for data analysis; experience with Python is a plus.

• Familiarity with marketing and analytics platforms such as Google Analytics Adjust Meta Ads Manager Google Ads or similar tools.

• Experience with data visualization tools such as Looker Tableau Power BI or Google Data Studio.

• Strong organizational skills with the ability to manage multiple projects simultaneously.

• Clear confident communication skills you can explain complex analytical concepts to both technical and non-technical audiences.

• A curious collaborative mindset and a genuine interest in continuously improving how marketing effectiveness is measured and understood.

• Experience working with external agencies research vendors or measurement partners is a plus.

• Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being:

  • Company-paid therapy sessions through SpringHealth

  • Company-paid subscription to HeadSpace

  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)

• No meeting Fridays

• Paid parental leave

• Generous paid vacation time off for your birthday

• Paid volunteer time

• Focus on your career growth:

  • Development Dollars

  • Leadership development

  • Access to thousands of on-demand e-learnings

• Travel Discounts

• Employee Resource Groups

• Competitive retirement and health plans

• Free lunch 2 days per week

• Fun quarterly events such as boat trips arcades ski trips Thursday happy hours and more

There are a variety of factors that go into determining a salary range including but not limited to external market benchmark data geographic location and years of experience sought/required. The range for this Massachusetts-based role is $100000-$110000.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO paid sick leave medical leave bereavement leave floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.

Inclusion

At KAYAK we want everyone to have the space to grow share ideas and do great work. Thats why were focused on hiring the best talent from all walks of life and experiences supporting them well and making sure no one feels like they have to fit a mold to belong here.

Need any adjustments for the interview application or on the job No problem - just give us a heads-up. Weve got you.

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Required Experience:

Senior IC