Senior Analyst, Analytics

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

What does Zenith Analytics do

Working closely with both the Business Planning and Activation teams Analytics designs the data strategy to tie our clients marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing helping them understand if theyre talking to the people they want and if theyre doing it the right way.

What does a successful Senior Analyst look like

We dont all look the same and we dont expect you to either. But successful members of our team generally have a passion for emerging tech and media bring a data-driven approach to decision-making have a fresh perspective and share it in a positive way dont shy away from a challenge and are always hungry to learn more.

Among Sr. Analyst candidates we generally look for prior experience in media analytics and research especially digital media. We hope youre a numbers whiz and know how to bring data to life through a compelling story.

What does a Senior Analyst do day-to-day

Our Senior Analysts work very closely with the Analysts to help them stay on track with day-to-day deliverables but also build great stories. Senior Analysts also work closely with their Managers to formulate a vision for their accounts and then execute on that vision with their Analysts.

• Minimum 1 year of relevant experience
• Extensive experience working with Microsoft Office (PPT Excel Word)
• Knowledge with at least one of the following ad technologies: third party ad serving rich media ad serving site-side tracking technologies: DoubleClick (standard and rich media) Omniture Webtrends Google Analytics
• Knowledge of broad range of online advertising media channels from Search Display Banners Email Contextual Social CRM
• Strong critical thinking skills able to perform client-critical analysis with limited oversight
• Ability to communicate complex ideas to both external and internal clients
• Demonstrate strong project management skills
• Bachelors Degree in a related field

• Experience with relational databases (SQL Server MS Access Oracle)
• Experience with ad verification tools like Integral Ad Science and MOAT
• Understanding and familiarity with advanced analytics practices (Descriptive Statistics Linear Regression Forecasting)
• Experience in at least one of the following areas: Programmatic (DMP DSP) Cross Device Measurement Attribution Modelling

Experience with third-party research partners like Millward Brown Nielsen and comScore

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.