Senior Account Executive, Digital

SENIOR ACCOUNT EXECUTIVE DIGITAL

RALLY is seeking a Senior Account Executive Digital to play a leading role in the strategy and execution of digital-first advocacy and communications campaigns across multiple client this role you will partner closely with account leads creatives and clients to translate campaign objectives into effective digital strategies and execution across social email web and paid channels.

As a Senior Account Executive you will be responsible for owning digital workstreams day to day anticipating client and team needs and ensuring high-quality delivery across accounts. You will lead portions of digital strategy development manage execution and optimization mentor junior staff and serve as a primary point of contact for clients on digital initiatives. This role requires comfort operating independently managing multiple priorities and contributing proactively to both client success and the growth of the digital practice.

RESPONSIBILITIES

As a Senior Account Executive Digital you will own and lead digital workstreams across multiple client accounts bringing strong strategic instincts executional rigor and sound judgment to complex advocacy campaigns. You will be expected to operate independently anticipate needs and ensure high-quality delivery across channels.

• Lead day-to-day digital work across multiple client accounts owning execution across social email web and paid digital channels
• Translate campaign goals into clear digital strategies and tactical plans that drive awareness engagement persuasion and action
• Oversee execution and optimization of organic and paid digital campaigns ensuring strong performance technical accuracy and alignment with platform best practices
• Write and review high-quality digital content including action-driven emails paid and organic social copy landing page copy and CTAs and campaign messaging
• Develop and manage content calendars across platforms ensuring alignment with messaging audience strategy and timelines

• Own digital performance tracking and reporting across platforms such as Meta Google (Analytics Ads YouTube) LinkedIn TikTok and email/CRM tools
• Analyze campaign results and translate data into clear insights and recommendations for optimization
• Identify underperformance early and take corrective action adjusting strategy creative targeting or spend as needed

• Serve as a primary point of contact for clients on digital workstreams providing proactive updates on timelines deliverables performance and next steps
• Anticipate client and internal team needs raising risks or opportunities early and proposing solutions
• Collaborate closely with strategy creative earned media and paid specialists to ensure integrated cohesive campaign execution
• Coordinate and manage external vendors and partners including freelance creatives developers and media vendors

• Mentor and support junior digital staff (including Digital Account Executives) providing guidance feedback and quality control
• Review work to ensure accuracy effectiveness and alignment with campaign goals and RALLY standards
• Contribute to improving internal workflows templates and best practices that strengthen digital execution across the firm

• Contribute meaningfully to new business efforts including digital strategy development proposal writing and scope definition
• Support pitch meetings and client presentations as a digital subject-matter contributor
• Stay current on digital trends platform updates and emerging tools applying relevant insights to client work
• Help strengthen RALLYs digital practice through collaboration knowledge-sharing and continuous improvement

QUALIFICATIONS

The ideal candidate is a seasoned digital generalist with strong execution skills strategic judgment and the confidence to lead digital work independently in a fast-paced advocacy environment.

• 57 years of experience in digital communications marketing or advocacy ideally within an agency campaign nonprofit or mission-driven organization
• Demonstrated experience leading digital workstreams or accounts including managing timelines deliverables and performance
• Strong command of full-funnel digital strategy including audience targeting engagement acquisition persuasion and mobilization
• Hands-on experience managing organic and paid digital campaigns across platforms such as Meta Google LinkedIn TikTok and email/CRM systems
• Proven ability to interpret analytics and performance data and turn insights into clear actionable recommendations
• Excellent writing and editing skills with experience crafting high-performing digital copy across channels
• Comfortable serving as a client-facing lead including presenting performance updates and strategic recommendations
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines
• Experience mentoring or guiding junior staff and contributing to team development
• High emotional intelligence sound judgment and the ability to operate independently with accountability
• Alignment with RALLYs mission and a demonstrated commitment to advocacy equity and social impact

• Experience working on issue advocacy political or public affairs campaigns
• Exposure to paid media planning budget management or ad operations (even if not a specialist)
• Familiarity with influencer creator or partnership-based digital strategies
• Experience supporting website updates or content management systems (e.g. WordPress)
• Comfort contributing to digital strategy frameworks or playbooks
• Experience helping teams improve digital workflows QA processes or performance standards

BENEFITS AND PERKS

At RALLY we believe a business is only as strong as its people. Thats why we offer a robust benefits package and thoughtful perks that support your wellbeing fuel your growth and reflect the culture were building together.

We believe changing the world should come with a healthy paycheck time to recharge and space to grow. Heres what we offer:

• Competitive salary
• Flexible time off policy for salaried employees
• Two months each year of remote work flexibility (July and December)
• Twelve paid holidays including Juneteenth and Indigenous Peoples Day
• One week of paid time off between Christmas and New Years Day
• One-month paid sabbatical after seven years at RALLY
• 401(k) plan
• Generous health dental and vision benefits
• Transportation and technology stipends

RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection with flexibility on other days.

The salary range for this position is $71000$81000 with opportunities for growth and advancement based on performance and contributions to the teams success.

Required Experience:

Senior IC