Segment Marketing Manager

The Segment Marketing Manager position is a mid-level position that actively develops and drives specific segment(s) plans with oversight from Senior Segment Marketing Manager. This person partners collaboratively and cross-functionally with Marketing and Communications teams and other departments to fulfill plan deliverables across channels on time and on budget. The Segment Marketing Manager develops a deep understanding of segment behaviors industry trends and the competitive landscape to proactively provide education and strategic consultation to stakeholders and collaborative partners. This person also understands how line-of-business services products solutions and theimplementation and customer experience/care model meet the segments needs. This role can be located in Kansas City MO or Milwaukee WI.

How you will spend your time:

Development of marketing strategies and tactics that help the line of business meet their objectives.
Educate internal Marketing and Communications team and cross-functional partners on audience behaviors that will drive impactful channel and tactic execution
Project management of marketing plan deliverables across channels with cross-team members
Identify strategic opportunities to increase market value to the business with measurable KPIs.
Guide execution of strategies and marketing campaigns through the Marketing Operations and External Communication/Content teams and/or external vendor ecosystem to meet strategic objectives.

Complete informative creative briefs including goals/objectives audience detail key messages wire frames outlines content recommendations etc.
Work with cross-functional teams as appropriate to assist with planning & development of new and evolved products platforms and delivery channels.
Ensure KPIs are set tracked analyzed and measured for marketing initiatives Utilize results to provide insights and meaning to evolve and refine marketing strategy and recommendations.
Assist with budget development and manage marketing activities within budgets.
Provides appropriate marketing consultation for segment needs at the market leadership level
Interacts consultatively with key leadership and stakeholders on a regular basis.
Other duties as assigned.

Were excited to talk with you if you have:

• 8 -10 years of progressively more responsible positions in marketing; Bachelors degree (B.A.) or a combination of education and experience that provides an equivalent background

• Financial Services background desired

• Salesforce experience desired

• Proficiency with Microsoft Office (PowerPoint Word Excel)

• Project management experience

• Demonstrated strategic planning experience

• Experience with leveraging KPIs for strategic decision-making and guidance

• Ability to track and analyze competitive activities

• Understand segmentation and experience using segmentation in marketing planning

• Experience with a variety of marketing distribution channels (multi-channel marketing)

• Experience working in a matrix environment and/or leading initiatives through cross-functional project teams

• Demonstrate editing written and verbal skills

• Detail-oriented with exceptional organization skills/successful prioritization (ability to multitask)

Compensation Ranges:

US Employees in California Washington DC New Jersey and New York:

US Employees in Colorado Connecticut Delaware Illinois Massachusetts Maryland Minnesota Pennsylvania Rhode Island Texas Washington and Wisconsin:

US Employees in all other states not listed above:

The posted compensation range on this listing represents UMBs good faith and reasonable estimate based on its budget and what it expects to be the starting pay for this role but the actual compensation may vary by geographic location experience level and other job-related factors. Please see the description of benefits included with this job posting for additional information.

UMB offers competitive and varied benefits to eligible associates such as Paid Time Off; a 401(k) matching program; annual incentive pay; paid holidays; a comprehensive company sponsored benefit plan including medical dental vision and other insurance coverage; health savings flexible spending and dependent care accounts; adoption assistance; an employee assistance program; fitness reimbursement; tuition reimbursement; an associate wellbeing program; an associate emergency fund; and various associate banking benefits. Benefit offerings and eligibility requirements vary.

Are you ready to be part of something more
Youre more than a means to an enda way to help us meet the bottom line. UMB isnt comprised of workers but of people who care about their work one another and their community. Expect more than the status quo. At UMB you can expect more heart. Youll be valued for exactly who you are and encouraged to support causes you care about. Expect more trust. We want you to do the right thing no matter what. And expect more opportunities. UMBers are known for having multiple careers here and having their voices heard.

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