Segment CDP Marketing Activation Engineer
Job Location:
Orlando, FL - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
WORK FOR A WINNING TEAM THAT NOW OFFERS BENEFITS FROM DAY ONE PLUS DAILY PAY*
At Hilton Grand Vacations you will become a part of a culture that encourages and motivates you toward achieving your goals.
Heres why you will love it here:
- Recognition Programs and Rewards
- Excellent health care options including medical dental and vision
- A people-first culture
- Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
- Perks at work: Employee Pricing platform
- Employee Assistance Program that supports your physical and mental well-being.
- Paid Vacation Time and Paid Sick Days
- 401(k) program with company match
- Tuition reimbursement programs
- Numerous learning and advancement opportunities
- And more!
What Will I be Doing
The Segment CDP Marketing Activation Engineer is a hands-on SME responsible for translating marketing requirements into scalable governed audiences within Segment enabling lifecycle marketing and cross-channel activation. They bridge Marketing Data and Engineering to ensure data is accurately ingested unified and activated using strong identity resolution principles and standards. The role also drives data quality governance and continuous optimization to deliver reliable high-impact audience use cases in a way that can be measured effectively to drive marketing strategy.
Responsibilities
- Translate marketing briefs and requirements into technically sound audience definitions and segmentation logic within Segment
- Design build and maintain reusable identity-aware audiences to support lifecycle marketing personalization and activation use cases
- Serve as the in-platform SME for Segment including audience creation traits events and destination activation
- Partner cross-functionally with Marketing Data and Engineering to align business needs with technical audience and data solutions
- Validate monitor and troubleshoot data ingestion pipelines to ensure accuracy completeness and alignment with expected schemas
- Configure and manage Segment Unify including identity resolution merge policies and profile stitching
- Ensure high standards of data quality integrity naming conventions and platform governance across audiences and data sources
- Develop and enforce SOPs QA processes and governance frameworks for audience creation data onboarding and change management
- Monitor audience performance data flow and platform health identifying and resolving issues and optimization opportunities
- Configure and manage access controls permissions and Engage Spaces to support governance and privacy requirements
- Document audience logic operational processes and governance standards to support audit readiness and scalability
- Provide training guidance and best practices to enable stakeholder adoption and effective use of the CDP
- Continuously improve segmentation strategies platform usage and operational processes to drive better marketing outcomes
- Embody the Hilton Grand Vacations Values of Hospitality Integrity Leadership Teamwork Ownership Now
- Adheres to Company standards and maintains compliance with all policies and procedures.
Performs other related duties as assigned.
Qualifications
To fulfill this role successfully you must possess the following minimum qualifications and experience:
- Deep knowledge of Customer Data Platforms (CDPs) specifically Twilio Segment including Audiences Unify Personas/Engage and destination integrations
- Marketing Systems integration knowledge with the ability to connect data technology and business outcomes
- Strong understanding of identity resolution profile stitching and customer data modeling concepts
- Experience with event-based data structures schemas traits and tracking plans
- Working knowledge of data pipelines ETL processes and data validation techniques
- Familiarity with data governance principles including data quality naming conventions access controls and privacy compliance (Confluence experience is a plus)
- Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced evolving environment
- Effective communication skills to translate technical concepts for non-technical stakeholders and enable adoption
- Familiarity with downstream activation platforms (e.g. email paid media personalization tools) and how CDP audiences are consumed
- Experience with API integrations event tracking implementations and debugging tools
- 5 years of hands-on experience with a CDP (Segment strongly preferred)
- Experience in lifecycle marketing personalization or omnichannel activation strategies
- Experience in highly regulated environments with privacy and consent considerations
- Experience designing customer journeys trigger-based campaigns and segmentation strategies
- Knowledge of A/B testing experimentation frameworks and personalization techniques
- Understanding of attribution and campaign performance measurement
- Familiarity with data privacy regulations (GDPR CCPA/CPRA) and consent management practices
- Proactive mindset with a focus on continuous improvement and optimization
- Ability to influence without authority across cross-functional stakeholders
- Strong communication skills for both technical and non-technical audiences
High attention to detail balanced with the ability to operate strategically and prioritize effectively
Required Experience:
IC
About Company
Hilton Grand Vacations offers career opportunities with great benefits, like highly discounted hotel stays. Learn more.
