Search & Performance Senior Manager (Hybrid)

Search & Performance Senior Manager (Hybrid - 2 to 3 days onsite per week)

Overview:

The Search & Performance Senior Manager owns Weedmaps highest-intent acquisition platforms end-to-end leading strategy execution and optimization across Google Ads in full (Search Performance Max Demand Gen YouTube and Display) and Microsoft/Bing. As a senior individual contributor and platform owner this person is directly accountable for scaling efficient new-shopper acquisition through intent-driven auction-based buying in a heavily regulated vertical partnering closely with Creative Lifecycle Product and Data to turn paid investment into measurable marketplace growth. This is a hands-in-the-platform leadership role for an operator who can both set channel strategy and execute it at depth.

The impact youll make:

• Own paid search and intent-based performance strategy and execution across Google Ads (Search Performance Max Demand Gen YouTube Display) and Microsoft/Bing accountable for budget pacing bidding strategy and performance against new-shopper and efficiency targets.
• Drive efficient growth in First-Time Shoppers and Global Unique Shoppers with a specific mandate to lower cost-per-first-time shopper on high-CPA channels (e.g. Search Bing) while scaling volume.
• Manage Google Ads holistically as a single cross-surface platform leveraging automated bidding audience signals first-party conversion data and campaign structure to maximize incremental acquisition.
• Partner with the performance-creative function and Creative team to brief test and iterate search video and display assets translating performance signals into the next round of creative concepts.
• Design and run a continuous experimentation roadmap (A/B and incrementality testing) across audiences creative bidding and landing pages to compound learnings over time.
• Collaborate with the Lifecycle team to ensure acquired users are tracked through to engagement and retention optimizing toward shopper quality and downstream value not just front-end volume.
• Maintain rigorous channel hygiene and compliance navigating platform policies and the cannabis regulatory landscape (state-level legal matrix) to keep accounts in good standing.
• Partner with Finance and the Senior Director on growth projections budget scenarios and monthly/quarterly planning laddering plans up from state-level market priorities (P1/P2 markets).
• Work with Media Operations on tracking standardization (Branch/UTM) conversion measurement and reporting to ensure clean decision-grade performance data.
• Evaluate test and onboard new platforms partners and ad tech as opportunities and platform risk dictate; building resilience against channel volatility.
• Present channel performance insights and recommendations to marketing leadership and cross-functional stakeholders including the new state-level operating cadence.
• Document strategies optimizations and processes in shared SOPs to support team-wide continuity and knowledge transfer.

What youve accomplished:

• 5-8 years of hands-on paid media experience with deep expertise in paid search (Google Ads) and intent-based auction-driven buying with extensive working knowledge of all campaign types.
• Demonstrated track record of owning significant paid budgets and scaling user acquisition efficiently against clear CPA/ROAS and volume targets.
• Strong analytical foundation: fluent in metrics such as CPA CPC CTR ROAS and downstream quality/retention signals with the ability to turn data into action.
• Proven experimentation mindset with a record of designing and executing A/B and incrementality tests.
• Experience partnering with creative teams on performance creative across search video and display assets.
• Track record of cross-functional collaboration with Product Creative Lifecycle/CRM Data and Finance.
• Excellent organization prioritization and communication skills with the ability to operate independently in a fast-paced ambiguous environment.

Bonus points:

• BA/BS preferred.
• Familiarity with attribution/measurement tooling MMPs (e.g. Branch) and GA4.
• Experience with Google Ads Data Manager server-side conversion feeds or first-party data integration into search platforms.
• Comfort mentoring junior team members or operating as a player-coach as the team scales.
• Experience in a marketplace publisher or two-sided platform business.
• Experience managing acquisition in regulated or restricted-advertising categories is a plus but not required.

The base pay range for this position is $123200 - $140000 per year and a competitive bonus

2026 US Benefits for Full Time Regular Employees:

• Physical Health (Medical Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life Voluntary Life and AD&D Insurance options
• Supplemental voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical Dependent Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO paid sick leave and company holidays (including a 2026 holiday shutdown)
• Paid parental leave

Why Work at Weedmaps

Life at Weedmaps means innovation and heart. Come join us if you care about the plant the people who love it and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed and the community that supports it.

You too can have a hand in shaping the industrys future; ready to roll with us

See how weve grownour journey leadership team and whats next at Weedmaps:

Founded in 2008 weve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency education and community has set us apart and today we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.

Freedom to choose. Freedom to access. Freedom to enjoy.

Notice to prospective Weedmaps job applicants:

Our team has been made aware of incidents involving LinkedIn Telegram and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts but in the meantime please be mindful of the following:

• Our recruiters will always communicate with candidates through an @ email address.

• CORRECT:

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If you are unsure if a communication is legitimate please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race such as hair texture and protective hairstyles) religion and religious creed color national origin ancestry physical disability mental disability medical condition genetic information marital status sex gender gender identity gender expression age military status veteran status uniformed service member status sexual orientation transgender identity citizenship status pregnancy or any other consideration made unlawful by federal state or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify including your rights and responsibilities please visit are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.