Senior Business Systems Analyst

A division of Publicis Groupe Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate develop and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement CRM and commerce Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means were untethered from any specific medium or methodwe go where ideas will work best.

We are an expanding network with more than 5000 employees with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish Digitas Arc Worldwide Saatchi Saatchi X Plowshare 3Share Epsilon Auto and the Publicis Commerce Exchange.

The Salesforce Data 360 Specialist is responsible for designing building and activating scalable data-driven audience segments using Salesforce Data 360 (Data Cloud). This role bridges marketing strategy customer data architecture and campaign execution to enable personalized compliant and real-time customer experiences across digital and owned channels. This role focuses on building and enabling identity resolution data modeling and activation capabilities within Salesforce Data Cloud (Data 360). The Ideal candidate will have direct experience in Salesforce Data 360 and be able to articulate and demonstrate real-world implementations from data ingestion through activation.

• Design build and maintain audience segments within Salesforce Data 360 for marketing personalization and activation use cases.
• Configure and manage unified customer profiles identity resolution rules and Data Model Objects (DMOs).
• Develop and maintain Data Model Objects (DMOs) Calculated Insights engagement metrics and derived attributes to support advanced segmentation strategies.
• Activate Data 360 audiences into Salesforce Marketing Cloud Sales Cloud Loyalty Cloud and external destinations.
• Validate segment readiness and ensure accurate reliable downstream campaign and journey execution.
• Partner with Marketing Analytics and Data Engineering teams to translate business requirements into scalable segmentation solutions.
• Monitor and improve data quality segmentation accuracy and identity resolution outcomes.
• Leverage cloud data platforms such as Snowflake AWS Azure or GCP including zero-copy data sharing where applicable.
• Ensure privacy consent and data governance standards are upheld across all segmentation and activation workflows.
• Support testing measurement and optimization of segment performance and customer engagement outcomes.

• 3 years of experience with Salesforce Data 360 and/or Salesforce Marketing Cloud.
• Hands-on experience with data ingestion transformation audience segmentation identity resolution and customer data modeling.
• Strong understanding of Salesforce Data Cloud concepts: Unified Profiles DMOs and activation workflows.
• Experience building Calculated Insights aggregations and behavioral metrics.
• Solid understanding of customer data platforms (CDPs) master data management concepts and omnichannel marketing principles.
• Strong analytical skills with attention to data validation quality and reliability.
• Experience with Salesforce SQL.

Preferred Qualifications

• Salesforce Data Cloud Consultantand/or Marketing Cloudcertifications.
• Experience implementing end-to-end Data Cloud solutions (ingestion resolution activation)
• Ability to explain how unified customer profiles are created and leveraged.
• Knowledge of integrating Salesforce Data Cloud with Databricks or other enterprise data platforms.
• Exposure to Loyalty Personalization or real-time marketing use cases.
• Familiarity with consent management privacy frameworks and customer identity best practices.

The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Monetary assistance and support for Adoption Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more

Matching Gifts programs

Flexible working arrangements

Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance transportation and parking benefits legal benefits pet insurance and auto and home must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically please contact .

All your information will be kept confidential according to EEO guidelines.