Sales Operations Manager

Role Overview

The Sales Operations Manager serves as theoperational backbone of the Sales organization ensuring that tools processes and systems are running smoothly and consistently. This role acts as theday-to-day operational partner to Sales owning CRM hygiene tool coordination cross-functional execution and project deliverywhile functioning as the primary help desk for frontline sales teams.

This is ahands-on execution rolefocused on enablement consistency and operational clarity rather than analytics or forecasting.

Core Responsibilities:

Tool & Sales Tech Stack Management

• Partner with IT to support the administration configuration and ongoing optimization of Salesforce as the core CRM platform.

• Act as theSales-side business partnerto ensure Salesforce is configured to support sales workflows usability and adoption.

• Own the day-to-day operation of all sales-facing tools serving as the primary point of accountability for usability alignment and issue resolution while coordinating with internal teams to ensure cross-functional success.

• Help define requirements test changes and validate releases related to Salesforce and adjacent Sales tools.

• Coordinate user access requests workflow changes and integration needs through established IT processes.

• Support tool rationalization and consolidation efforts by documenting business use cases and operational gaps.

Cross-Functional Coordination

• Act as the operational liaison between Sales and key partner teams includingMarketing Deal Desk IT Product and Finance.

• Support Sales Enablement by helping create organize and maintain sales-facing content ensuring materials are accurate accessible and aligned with tools and processes used by Sales.

• Ensure alignment on processes such as lead flow opportunity management quoting handoffs and system dependencies.

• Translate Sales needs into clear actionable business requirements for technical and operational partners.

• Help reinforce standard processes while supporting exceptions through appropriate governance paths.

CRM Hygiene & Data Integrity

• Own CRM data quality standards and day-to-day hygiene across Sales-facing objects.

• Define and enforce expectations for required fields stage progression account hierarchy usage and activity logging.

• Drive remediation of duplicates stale records orphaned data and incomplete or inconsistent entries.

• Partner with Sales leadership to reinforce accountability for CRM cleanliness and usage.

• Maintain and distributestandard Salesforce reporting and dashboardsto support operational visibility (non-analytics focused).

Sales Help Desk & Frontline Support

• Serve as theprimary day-to-day point of contact for Saleson operational process and system-related questions.

• Triage Salesforce and tool-related issues including routing problems access issues and workflow confusion.

• Provide clear guidance on how Sales tools and processes are intended to be used.

• Escalate technical issues to IT with clear context business impact and desired outcomes.

• Maintain internal documentation FAQs and enablement materials to reduce repeat inquiries.

Project Management & Process Execution

• Lead Sales Operations-led projects such as CRM cleanups process rollouts tool enhancements and enablement initiatives.

• Define project scope timelines stakeholders and dependencies.

• Track execution surface risks and ensure projects deliver against intended outcomes.

• Support change management through communication training and reinforcement.

• Continuously identify opportunities to standardize simplify and improve Sales processes.

What This Role DoesNotOwn

• Sales forecasting ownership or quota setting

• Advanced analytics predictive modeling or BI development

• Revenue accounting or financial reporting

Qualifications

• 58 years of experience in Sales Operations Business Operations or Revenue Operations support roles.

• Strong working knowledge of Salesforce in a Sales environment with experience partnering closely with IT teams.

• Proven ability to manage tools processes and cross-functional dependencies.

• Comfortable acting as a first-line problem solver for Sales.

• Strong communication skills and ability to translate between Sales operations and technical teams.

• Highly organized execution-focused and comfortable operating in evolving environments.

Success in This Role Looks Like

• Sales views Operations as a responsive practical partner.

• Salesforce supports sales workflows cleanly and intuitively.

• CRM data is trustworthy consistent and usable.

• Cross-functional partners experience fewer escalations and clearer requirements.

• Sales Ops projects deliver on time and stick.

Pay Range

The salary range for this position is $.