Sales Development Representative

APM (a joint venture of Sony Music Publishing and Universal Music Publishing) is the leading provider of original production music available to content creators with an extraordinary collection of over one million hand-curated recordings spanning every genre era and country. APM is the go-to for thousands of music supervisors producers and video editors spanning every market. Our music can be found daily on platforms as diverse as Netflix YouTube TikTok Facebook Wondery and Spotify among many 2025 as in every year multiple Super Bowl commercials featured APM music addition APM tracks have been sampled by the likes of Jay-Z Dr Dre Nas Drake MF DOOM and many others.

Sales Development Representative

Role Summary: This role is primarily responsible for prospecting lead generation pipeline development and qualified lead handoff for APMs Film/TV business. The role also provides supplemental administrative CRM reporting client coordination and coverage support to help the Film/TV team operate efficiently and maintain high-quality prospect and client data. This is a full-time LA based hybrid role.

What Youll Do

• Prospecting Lead Generation & Pipeline Development
• Conduct research to identify potential prospects target companies individuals and production titles within the film and television industry.
• Generate qualify and nurture leads through a variety of channels including cold calling email outreach inbound inquiries campaigns networking and industry research.
• Respond to inbound inquiries and registrations assess prospect needs and convert qualified opportunities into actionable leads.
• Engage with prospects to understand their needs challenges production goals and business priorities.
• Schedule appointments discovery calls and demos for the Film/TV sales team with qualified prospects.
• Conduct website demos for prospects and clients as needed.
• Build maintain and manage a strong pipeline of qualified leads in the CRM system.
• Meet or exceed monthly and quarterly activity lead generation meeting-setting and conversion targets.
• Work closely with Account Executives to ensure seamless handoff of qualified leads for further sales engagement.
• Partner with Marketing and Account Executives to develop and execute targeted outreach nurturing campaigns and client-facing materials.
• CRM Data Management & Administrative Support
• Maintain accurate and timely records of lead information prospect activity next steps stages close dates and notes in the CRM.
• Manage the queue of ingested trades data including prospect companies individuals and production titles.
• Run reports using CRM tools and PowerBI to support sales activity pipeline visibility and client development efforts.
• Provide API feedback to internal and external teams based on case queue activity.
• Provide quoting and needledrop contracts.
• Support renewal-related coordination and pipeline hygiene even when not directly owning renewal negotiations.

What Youll Have

• 13 years of experience in Sales Development Business Development lead generation account coordination customer success sales operations or another revenue-facing support role.
• Experience supporting a quota-carrying seller or sales team.
• Proven track record of meeting activity targets including calls emails meetings set lead conversion or similar sales development metrics.
• Strong CRM discipline including maintaining accurate notes next steps stages close dates and activity history.
• Familiarity with CRM systems such as Salesforce and sales tools such as ZoomInfo Salesloft LinkedIn Sales Navigator or similar platforms.
• Experience running reports or working with sales data; PowerBI experience is a plus.
• Excellent verbal and written communication skills.
• Strong attention to detail and follow-through.
• Ability to engage prospects and build relationships by phone email and other outreach channels.
• Strong organizational and time management skills with the ability to manage multiple priorities and deadlines.
• Goal-oriented persistent self-motivated and comfortable working toward measurable targets.
• Ability to work independently while also collaborating closely with sales marketing client management and operations teams.
• Exposure to music licensing production music sync copyright rights management film/TV production or an adjacent entertainment industry is strongly preferred.
• Experience supporting renewals client coordination or account management processes is a plus.

APM is an equal opportunity employer. We strive to embrace what makes each one of us unique; we each have our own story. Whether looking at our current staff or future team members we believe that everyone has something to contribute and our employment practices reflect that. Whether by mandate or not we never have and never will make our employment decision based upon race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.