Sales and Marketing Manager

At Senior Helpers of Central West Hartford we provide high-quality care to seniors in the comfort of their homes. Every team member contributes to our mission of providing this exceptional in-home care every day. We are proud to be part of a franchise system that is the first and only national in-home care provider to receive certification as a Great Place to Work.

We are seeking an experienced Sales and Marketing Coordinator to join our team. The Sales & Marketing Coordinator will be responsible for directly generating new client leads by building relationships. This role will be accomplished by developing maintaining and expanding relationships with community professionals who can refer potential clients. This role is responsible for maintaining and developingnew innovative marketing methods in line with industry best practices.

Reports to:
Owner

Primary Responsibilities(including but not limited to):

• Analyze market conditions and trends including but not limited to competitors and influence centers; the overall goal is to explore areas of business opportunity.
• Identify the local influence centers (hospitals senior living communities including independent assisted memory care skilled nursing rehabilitation respite care hospice home health physician practices VA and other related healthcare providers to determine referral sources and build lasting and meaningful
• relationships.
• Develop and manage new referral sources through face-to-face meetingsnetworking and digital strategies.

• Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner. Organize daily network and relationship-building tasks. Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.

• Personally visit and arrange meetings with people responsible for or in a position to refer clients. Contact and engage with 8 to 10 referral sources daily to build relationships and secure referrals.
• Utilize the monthly marketing calendar and plan to coordinate activities.
• Attend trade shows conferences and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
• Assist in coordinating and managing various marketing and advertising methods including social media digital marketing direct mail and print ads with assistance from the Franchisors Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Develop and maintain weekly activity reports and track KPIs and marketing data.
• Meet or exceed sales objectives.
• Always represent the company with professionalism.

• Qualifications/Requirements

• Associate degree in marketing or related field and two years of related work experience in marketing sales and/or business development in home care home health or healthcare in lieu of degree
• Minimum of one years experience in the healthcare industry developing and managing and sales strategy preferred.
• Must have exceptional organizational rapport-building skills and excellent follow-up be an active listener and attentive to detail as well as prioritize tasks in a changing environment.
• Must possess excellent communication skills. Ability to maintain consistent
• relationships with prospects and referral sources.
• Individual who is solutions driven motivated and results-oriented to maximize growth potential.

• Ability to develop partnerships by gaining the commitment and buy-in of others.
• Understanding and adhering to SMART goals and other performance goals set by the supervisor.
• Proficiency in Microsoft Word Excel PowerPoint Internet and Outlook required.
• Ability to learn software programs quickly.
• Ability to work independently and as well as a positive member of the team.
• Must have a valid drivers license with a good driving record and reliable transportation.
• Must be adaptable to traveling within the assigned territory (West Hartford Farmington Bloomfield New Britain Berlin).We are an independently owned and operated Senior Helpers franchised business. Through its franchisees Senior Helpers is the nations premier provider of in-home senior services ranging from specialized care for those with Dementia related diseases Alzheimers and Parkinsons to companionship and hygiene/personal care all to help individuals looking for support and assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges Senior Helpers has over 300 combined franchised-corporate store businesses that have cared for tens of thousands of seniors. Senior Helpers culture is based on strong core values recognition of achievements and respect.

We are an equal opportunity employer and prohibit discrimination/harassment based on race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. We are a Drug-Free Workplace.

License/Certification:

Drivers License (Required)

Ability to Relocate:

West Hartford CT: Relocate before starting work (Required)

Willingness to travel:

100% (Preferred)

Work Location: On the road