Sales and Marketing Director

At Better Living we believe every stage of life should be filled with purpose dignity and joy.

Were not just a senior living management companywere a team driven by compassion grounded in hospitality and committed to doing whats right for residents families and staff. Our communities are built on meaningful connections personalized support and everyday moments that matter. This position will require travel between Charles City Iowa and Osage Iowa.

This is senior living only better.

Benefits:

• Compensation - $ 70000
• Health dental and vision insurance
• Paid time off and holidays
• 401 (K) matching
• Professional development opportunities
• Employee assistance programs

Job Summary:

In this role you will lead outreach occupancy growth and brand development for our senior living community. This position is responsible for building relationships with prospective residents families referral sources and the local community to promote our services and maintain a strong census.

Key Responsibilities:

• Develop and execute strategic marketing plans to meet or exceed occupancy and revenue goals
• Manage the full sales cycle: lead generation tours follow-up relationship building and closing
• Maintain accurate lead tracking CRM data and sales reports; analyze metrics to optimize performance
• Coordinate and host community tours open houses and marketing events
• Cultivate and maintain relationships with referral partners including hospitals physicians senior centers case managers and discharge planners
• Collaborate with the Executive Director and leadership team to ensure seamless move-in experiences and support resident satisfaction
• Represent the community at local events networking functions and industry gatherings
• Manage advertising digital marketing and promotional materials in alignment with brand standards
• Maintain current knowledge of market trends competitor activities and regulatory changes that affect occupancy development
• Assist in training front-line staff on customer service and referral engagement techniques
• Other duties as assigned

Requirements:

• Associate or Bachelors degree in marketing communications business or a related field preferred
• Minimum 23 years of sales and marketing experience in long-term care assisted living senior housing or healthcare
• Excellent communication public speaking and interpersonal skills.
• Strong understanding of the senior care industry including state regulations and consumer decision-making processes
• Comfortable using CRM systems to track outreach and results
• Highly organized self-motivated and able to work both independently and collaboratively.
• Must pass required criminal background check in order to serve vulnerable adults
• Must be screened TB and other state-required health care conditions
• Be able to read write and comprehend English

Physical Demands and Work Environment:

• Indoors climate-controlled assisted living facility with a focus on personalized care
• Prolonged periods of sitting at a desk and working on a computer
• Constant and repetitive movement of fingers hands and wrists
• Must be able to stand walk bend and stoop on an occasional basis
• Ability to travel for marketing and company events
• Possible exposure to unpleasant odors.
• Possible exposure to chemicals as indicated in the MSDS manual.

We are an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.