RFID Product Marketing, Senior

Overview:

At Zebra we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring we develop smart solutions that anticipate our customers and partners needs and solve their challenges.

Being part of Zebra Nation means you are seen heard valued and respected. Drawing from our unique perspectives we collaborate to deliver on our purpose. Here you are part of a team pushing boundaries today to redefine the work of tomorrow for organizations their employees and those they serve.

Youll have opportunities to learn and lead in a forward-thinking environment defining your path to a fulfilling career while channeling your skills toward causes you care aboutlocally and globally.

Come make an impact every day at Zebra.

What Were Looking For:

The primary purpose of the Product Marketing Senior is to share responsibility for product line / specific portfolio marketing (i.e. RFID hardware products) as well as Software and Solutions offerings related to the portfolio and execute against that strategy through vertical field and channel marketing resources while building and maintaining a marketing competitive advantage. Working with a cross-functional team the incumbent will be responsible for immersing themselves in the competitive and commercial related marketplace developing positioning and messaging go-to-market strategy sales enablement and competitive analysis. Some responsibilities will include strategic planning providing valuable input regarding the market and engaging in product management functions for the portfolio of products.

• Act as marketings single point of contact for a portion of the companys overall portfolio to various stakeholders internal and external.
• Own product and software reinvigorate refresh and retire programs working in alignment with vertical marketing leads channel marketing managers and field marketing managers
• Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/AEO/SEM) campaigns for top tier products critical to the regional annual P&L.
• Guide AR PR Social and Corporate Communications programs for responsible product/solution. Ensure we deliver on strategy & messaging for products at key events.
• Responsible for monitoring and driving organizational response to primary competitors regional marketing campaigns messaging etc.
• Lead regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
• Influence promotional incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
• Manage content creation from inception through delivery
• Own country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
• Generate portfolio pipeline marketing influenced & driven
• Ensure successful seller adoption of enablement materials
• Voice of customer o.b.o region into global product marketing team
• Support impactful portfolio-specific cross-vertical initiatives in region

Equal Opportunity Employer:

Zebra is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position please contact us at

Know Your Rights:

sus Derechos:

will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation at .

Pay Range:

$96800.00 - $145200.00 Annual

Incentive Compensation:

In addition to base pay Zebra offers this role the opportunity to earn a performance-based annual cash incentive at a target equal to 10% of base pay in accordance with the terms of the applicable incentive plan.

Zebra Total Rewards:

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive including healthcare wellness inclusion networks and continued learning and development offerings. We offer community service days in addition to the traditional insurances compensation parental leave employee assistance program and paid time off offerings depending on the country where you work.

Salary offered will vary depending on your location job-related skills knowledge and experience.

Additionally all Zebra roles are eligible for cash incentive programs. For example sales roles have additional opportunity to earn substantial variable compensation tied to quota most other roles the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

Benefits:

We understand the importance of work-life balance and wellbeing which is why we offer flexibility for our teams including: hybrid work adaptable hours Summer Flex Fridays Focus Fridays and an annual companywide well-being day to promote revitalization and success.

Job Posting Statement:

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers please be aware our recruiters will always connect with you via @ email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

AI Technology Statement:

Zebra Technologies leverages AI technology to evaluate job applications using objective job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However every decision regarding interviews and hiring is made by our dedicated team because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data see our Zebra Privacy Policy.