Retention Marketing Manager

Competitive Benefits Fitness Center Reimbursement Product Discounts
*This is a hybrid role based out of/near Fargo ND or Chicago IL.

Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins supplements and natural wellness industry we focus on delivering science-backed high-quality products that support healthier lives. We are a digitally driven organization investing in innovation customer experience and data-informed growth.

About the Role:

The Retention Marketing Manager will be responsible for growing customer lifetime value by developing executing and optimizing marketing strategies that keep existing Swanson customers engaged purchasing and building consistent wellness routines.

This role serves as the internal voice of the customer translating customer behavior feedback sentiment and purchase patterns into actionable retention strategies across the post-purchase replenishment loyalty routine-building and win-back lifecycle. This is a high-impact hands-on role that partners closely across Marketing Brand Analytics Creative Ecommerce Merchandising Product Development Customer Experience IT and Operations to improve repeat purchase rates and long-term customer engagement.

What Youll Do:

• Own the retention marketing roadmap across the customer lifecycle with a focus on post-purchase engagement replenishment routine building loyalty and win-back initiatives.
• Develop and execute strategies that help customers establish and maintain healthy supplement routines ultimately increasing repeat purchase rates and customer lifetime value.
• Lead retention initiatives including lifecycle messaging reminder programs habit-building communications replenishment experiences and other customer engagement strategies.
• Identify opportunities to reduce barriers to consistent supplement use by creating programs tools and customer experiences that make it easier for customers to stay on their routines.
• Develop and prioritize testing plans across messaging timing cadence incentives customer experiences and physical or digital routine-building tools.
• Analyze customer purchase behavior engagement patterns surveys reviews qualitative feedback and customer service interactions to uncover opportunities to improve retention.
• Serve as the internal expert on customer retention and routine-building behaviors sharing insights with Brand Merchandising Ecommerce Product Development Creative and Analytics teams.
• Partner with Email and SMS Marketing teams to develop lifecycle messaging that supports replenishment reminders educational content routine building and customer engagement.
• Collaborate with Ecommerce teams to integrate retention and routine-building experiences into the digital customer journey including personalized recommendations account experiences subscriptions and post-purchase touchpoints.
• Work with Merchandising to identify products bundles and assortment strategies that encourage consistent supplement usage and repeat purchasing.
• Partner with Brand and Creative teams to develop compelling content educational materials and campaign assets that motivate customers to build lasting supplement habits.
• Own reporting and optimization of key retention KPIs including Repeat Purchase Rate Customer Lifetime Value Replenishment Rate Time Between Purchases and Customer Churn/Lapse Rate.
• Partner with Marketing Analytics to build reporting dashboards customer segmentation and actionable insights that inform future retention strategies.
• Maintain a test-learn-apply mindset continuously optimizing retention programs based on customer behavior performance data and business impact.
• Maintain a positive and professional working relationship with peers management and support resources with a constant commitment to teamwork and exemplary customer service.
  

What We Are Looking For:

• Bachelors degree in Marketing Business Consumer Psychology Communications or a related field; equivalent experience will also be considered.
  
• 36 years of experience in retention marketing lifecycle marketing CRM customer engagement eCommerce marketing or a related discipline.
• Experience developing customer lifecycle strategies that drive repeat purchases customer loyalty and long-term engagement.
• Curiosity about consumer behavior and what motivates long-term habit formation.
• Strong analytical skills with the ability to interpret customer data identify trends and make data-driven recommendations.
• Excellent written and verbal communication skills.
• Demonstrated ability to work effectively across Brand Creative Ecommerce Merchandising Analytics Product Technology and Operations teams.
• Self-starter who proactively identifies opportunities to improve customer retention and customer experience.
  
• Comfortable operating in a fast-paced environment with evolving priorities.
• Ability to influence without direct authority and build alignment across cross-functional teams.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Comfortable developing hypotheses prioritizing opportunities and measuring business impact.
• Ability to translate customer insights into actionable marketing programs and customer experiences.
• Strong understanding of customer lifecycle marketing retention strategies segmentation personalization and testing methodologies.
• 36 years of experience in retention marketing lifecycle marketing CRM customer engagement eCommerce marketing or a related discipline.
• Ability to travel up to 10%.

Strongly Preferred:

• DTC eCommerce or subscription business experience.
  
• Experience building post-purchase replenishment loyalty or win-back journeys.
• Experience improving repeat purchase rates customer lifetime value or customer loyalty.
• Familiarity with behavioral science concepts such as habit formation nudges incentives and customer motivation.
• Experience designing customer habit-building or engagement programs.
• Experience in vitamins supplements healthcare wellness nutrition or other routine-based consumer categories.
• Experience working with loyalty programs subscriptions customer segmentation personalization and lifecycle testing.

Why Join Us:

• Hybrid flexibility with a high-performance culture.
• Opportunity to own a critical retention and customer engagement function for a major eCommerce wellness brand.
• Help customers build lasting wellness routines while driving meaningful business impact.
• Work alongside a talented cross-functional team focused on customer experience data innovation and growth.
• Competitive compensation benefits and growth potential within a fast-moving organization.

Required Experience:

Manager