Retail Media Digital Activations Associate | Dermstore
New York City, NY - USA
Job Summary
About THG
We are THG a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC Myprotein ESPA Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
With us youll go further faster. What are you waiting for
Life at THG Beauty
We know that beauty isnt one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone everywhere empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands with a marketplace for over 1300 third-party beauty brands through online retail sites LOOKFANTASTIC Cult Beauty and Dermstore THG Beautys ambition is to be the global digital partner of choice across the beauty industry supporting the channel shift to online.
THG Beautys breadth of relationships is unique to the beauty market; it engages with brands as a retailer a brand owner and a product developer and manufacturer making it the industrys digital strategic leader.
Why be a Retail Media Digital Activations Associate at THG Beauty
Dermstore is the premier destination for professional-grade skincare and clinical beauty curated by experts and trusted by enthusiasts. Since its founding by a dermatologist Dermstore has been a pioneer in the digital beauty space offering a highly curated selection of the worlds most efficacious brands across skincare hair care and cosmetics. As a leader in prestige beauty e-commerce we bridge the gap between clinical expertise and a premium shopping experience.
The Digital Activations Associate role sits within THG Beautys Retail Media this role youll partner closely with brand marketing leads buying trading and core performance marketing channels to execute high-impact influencer and digital media campaigns on behalf of leading beauty and skincare brands. This position offers valuable exposure to influencer marketing retail media eCommerce strategy and integrated brand planning within a fast-paced growth-focused environment.
As part of the Retail Media team youll serve as both a THG Beauty ambassador and a media expert helping brands drive measurable performance while building innovative consumer-first campaigns.
As Retail Media Digital Activations Associate youll:
Campaign Strategy & Execution
- Support the planning execution and optimization of retail media and influencer marketing campaigns across paid digital channels
- Partner closely with brand marketing buying trading and performance marketing teams to bring integrated campaigns to life
- Assist in managing campaign timelines deliverables creative approvals and launch coordination to ensure seamless execution
- Help drive brand visibility engagement and revenue growth through performance-focused digital activation strategies
Influencer & Paid Media Activations
- Coordinate influencer campaign execution including creator communication content tracking approvals and reporting
- Support paid media activations across key channels with a strong focus on performance optimization and audience targeting
- Collaborate with internal and external stakeholders to ensure campaigns align with brand objectives and retail media priorities
- Stay informed on emerging digital social beauty and influencer marketing trends to bring fresh innovative ideas to campaigns
Performance Reporting & Analytics
- Monitor campaign performance and assist in reporting across key KPIs including engagement traffic conversions ROI and revenue impact
- Use Excel and reporting tools to analyze campaign data and translate findings into actionable insights and optimization recommendations
- Support testing initiatives across creative messaging targeting and channel strategies to improve campaign performance
- Assist with campaign recaps and client-facing insights that clearly communicate performance outcomes and strategic learnings
Cross-Functional Collaboration & Operations
- Work cross-functionally with Retail Media Brand Marketing Creative E-commerce and Performance Marketing teams to support broader business goals
- Maintain strong organization and attention to detail while managing multiple campaigns and deadlines in a fast-paced environment
- Support operational workflows and campaign processes to ensure efficiency accuracy and high-quality execution
- Contribute positively to a collaborative growth-oriented team culture while acting as a strong ambassador for THG Beauty and Dermstore
What skills and experience do I need for this role
- Bachelors degree required with 2 years of marketing experience; agency experience is a plus
- Hands-on experience managing campaigns across key paid media channels with a strong performance-driven and digitally savvy mindset
- Experience with LiveRamp and clean room environments is a plus
- Strong proficiency in Excel reporting and campaign performance analysis with the ability to translate data into clear actionable insights and ROI-driven recommendations
- Excellent communication presentation and cross-functional collaboration skills with the ability to thrive in a fast-paced high-growth environment
- Highly organized detail-oriented and proactive with strong critical thinking problem-solving and creative execution abilities
- Passion for beauty skincare influencer marketing and innovative digital strategies
What Does Success Look Like
- Demonstrates a strong understanding of how digital activation and influencer marketing initiatives drive business performance and revenue growth
- Uses data reporting and ongoing optimization to continuously improve campaign performance and uncover actionable insights
- Balances strategic thinking with hands-on campaign execution across paid media and influencer activations
- Maintains exceptional attention to detail and high standards across communication creative execution and campaign management
- Brings a genuine passion for beauty skincare and innovative science-led marketing strategies in a fast-paced retail media environment
Whats in it for me
- Salary: $80000 to $85000
- Hybrid Work Model - NYC; 3 days office/2 days home
- Medical Dental Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Exclusive employee discounts off THG Brands
THG is proud to be a Disability Confident Committed employer. If you are invited to interview please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you havent heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Required Experience:
IC
About Company
THG is a leading vertically-integrated, global e-commerce technology group and brand owner, powered by its proprietary technology platform, Ingenuity..