Retail Experience Strategist, Agent-to-Agent Commerce

Imagine what you could do here! The people here at Apple dont just create products they build the kind of wonder thats revolutionized entire industries. Its the diversity of those people and their ideas that inspires the innovation that runs through everything we do from amazing technology to industry-leading environmental efforts. At Apple inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best on the Apple Store Online team we are responsible for Apples largest store. Our main goal is to deliver a magical personal digital experience where customers can shop buy and learn everything Apple wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store it takes extraordinary people and we are looking for someone to help us do extraordinary Store Online is redefining what shopping means in an era where AI agents increasingly act on behalf of shoppers. This role sits at the center of that shift. The Experience Strategist for Agent-to-Agent Commerce will define how Apple Store Onlines agent ecosystem should feel behave and collaborate to serve the shopper. This is the ultimate 0 to 1 role in an exciting rapidly-changing space. We are looking for someone with strategic vision deep AI literacy and the operational rigor to take ambiguous futures and turn them into cross-functional initiatives that are as comfortable running a program and clearing blockers as you are shaping the vision and you are energized by getting things done in a space thats still being defined.

This role drives the experience strategy for Apple Store Onlines emerging agent-to-agent commerce ecosystem and defines how autonomous agents connect to serve shoppers across the full purchase journey. You will translate a fast-moving technically complex landscape into a clear shopper-first strategic point of view then shepherd that vision through organizational alignment and into execution.

Solve one of the hardest open problems in agentic commerce: what it means to represent the shopper when the shopper is the agent landscape for Apple Store Online and identify which agents matter to the shopper how they negotiate and hand off and what experience principles should govern their whether shopper needs are best served by a unified agent orchestration layer a constellation of specialized single-use agents or something in between and define the experience implications of each what preference trust intent and advocacy look like when the entity navigating Apple Store Online is an agent acting on someones behalf and establish the experience standards that ensure the human is still protected understood and a vision/strategy supported by lo-fi experience maps shopper journeys and strategic briefs that make a multi-agent future tangible to executive engineering and marketing and present strategies briefs and other artifacts that translate emerging agentic AI capabilities into clear shopper-first -manage agent experience initiatives to ensure the voice of the shopper is represented through out the work whether that shopper is a human or with Engineering Product Design and Marcom to ensure experience strategy stays coherent as it moves across disciplines and into research on market u0026 competitor trends and analyze consumer behavior and internal performance to drive optimization expansion and business case a baseline performance standard for agent-to-agent and autonomous commerce progress identify blockers and maintain execution velocity across to fostering an inclusive environment and actively contributing to a culture where diverse perspectives are sought out and valued.

7 years of demonstrated experience in experience strategy retail innovation service design or an adjacent discipline within digital commerce shopper experience marketplaces or fintechnDeep literacy in AI and agent-based systems coupled with the ability to read technical design documents assess constraints and translate implications into experience strategynProven ability to taking ambiguous future-facing ideas through organizational alignmentnExceptional executive communication and storytelling skills both verbally and using KeynotenProven stakeholder management skillsnComfortable operating at the frontier of emerging technology in a fast-paced high-accountability environment where the work is still being defined

Experience in retail innovation across consumer-facing platforms at scalenFamiliarity with emerging A2A protocols multi-agent orchestration patterns or LLM-based commerce toolsnDemonstrated interest in the long-range future of shopping retail and autonomous commercenExperience working at or with an agentic platform on commerce-facing products at a commerce platform building agent-to-agent infrastructure or at a retailer creating strategy for agentic shopping experiencesnMBA MFA MS or other advanced degree in Applied AI Design Strategy Service Design Systems Thinking Behavioral Economics HCI Strategic Foresight Retail Management or a related field is a plus