Remote Marketing Strategist
Laguna Beach, CA - USA
Job Summary
Were hiring a Marketing Strategist to own the direction of our marketing the strategy channel mix and campaign roadmap that drive awareness engagement and community growth as we prepare for public launch.
- Flexible Title: Can tailor to reflect your skills & experience.
- Flexible Time: Can do full-time part-time side-gig (off-hours) or fractional (contract).
- Flexible Commitment: Can do short-term long-term or intermittent.
Why so flexible Were a FUNDED startup racing to launch end of Q3 2026. That gives us just 3 months to stack features while raising additional working capital. Feel free to jump in help us ship then bounce >> or stick around. A successful launch translates into lots of permanent jobs for those that want them. Were also interested in long-term side gig relationships if thats what youre intoin our experience a few expert hours often beat full-time learning-curve hours.
Were a credible funded remote-first startup backed by a growing team. Were pre-launch and moving fast.
This is the next step up from a coordinator seat: instead of running the day-to-day youre setting the direction. We need someone who can own marketing strategy end to end decide which channels to invest in build the campaign roadmap define the messaging and own the numbers that tell us whether its working while we sprint toward public launch.
Youll set the plan and drive it working closely with our GTM team and coordinating the people (and tools) who execute it. This is ideal for someone with 4-6 years of marketing experience who has graduated from run the tasks to own the outcomes and wants real ownership without waiting years for the title.
Youll answer: Where should we be spending our marketing energy Whats the campaign roadmap to launch Whats our message and is it landing Whats working what isnt and what do we change
Up to $120000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated. Given the flexible commitment model comp will be structured accordingly fractional or hourly arrangements welcome.
- Youve audited our current channels campaigns and messaging and delivered a clear read on whats working and what isnt
- Youve defined a prioritized channel mix and campaign roadmap through launch with clear owners and reporting
- Youve sharpened our core messaging and positioning for the launch push
- Youve stood up (or cleaned up) the metrics that tell us whether marketing is working
- The team shares one clear picture of the marketing priorities and how well measure them
- Own marketing strategy set the channel mix campaign roadmap and priorities that drive awareness and growth
- Direct campaign planning decide what campaigns we run when and why; brief and coordinate the people who execute them
- Own messaging and positioning define how we talk about the product across channels and keep it consistent
- Own the numbers set targets track performance and make the call on what to double down on fix or cut
- Coordinate execution work with coordinators creators and contractors (and the GTM team) to get the plan shipped on time
- Report to leadership translate marketing activity into a clear story on results and whats next
Must-haves:
- 4-6 years of marketing experience with a track record of owning strategy or campaigns end to end not just executing tasks
- Can build a channel strategy and campaign roadmap from a business goal and defend the trade-offs
- Strong on messaging and positioning you can define a voice and keep it consistent across channels
- Data-driven you set targets read the metrics and change course based on what they tell you
- Organized and self-directed you can own outcomes and coordinate others without heavy oversight
- Strong async communicator you document decisions and keep the team aligned
Nice-to-have:
- Startup or small-team experience where you owned marketing with limited resources
- Hands-on comfort across channels (social email content paid) so you can lead credibly
- Experience coordinating freelancers contractors or a small team
- Comfortable in fast-moving ambiguous environments
- Not a task-only executor this is an ownership seat; you set direction not just run the calendar someone else built
- Not a solo marketing department youll direct and coordinate but youll have a GTM team and support around you
- Not a pure brand/creative role youll own strategy and messaging but were not hiring for graphic design
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