Regional Sales Director

Location: Remote- candidates must reside within the Americare footprint

Travel: Up to 70% within assigned markets

Total Compensation Opportunity: $125000$175000 annually including base salary performance-based bonus potential

Americare Senior Living is seeking an experienced Regional Sales Director to lead sales performance across an assigned multi-site market.

This is a highly visible leadership role for someone who knows how to turn strategy into results. Youll partner closely with Operations and community leaders to drive occupancy growth strengthen sales execution develop Senior Living Advisors and create an exceptional experience for prospective residents and families.

• Drive occupancy census growth revenue and conversion performance across multiple communities
• Coach and develop Senior Living Advisors through hands-on field leadership one-on-ones ride-alongs and sales training
• Use CRM data pipeline metrics and forecasting to identify opportunities and improve results
• Partner with Regional Operations Directors and community leaders to align sales and operational priorities
• Strengthen professional referral networks and community business development
• Provide focused leadership and sales support to underperforming communities new developments and communities experiencing transitions

• 5 years of progressive sales leadership experience with measurable results
• Multi-site sales leadership experience strongly preferred
• Senior living healthcare hospitality or related industry experience strongly preferred
• Proven success improving conversion revenue occupancy or other sales performance measures
• Strong coaching analytical CRM forecasting and relationship-building skills
• Ability to travel extensively throughout the assigned market

For more than 40 years Americare Senior Living has focused on creating meaningful experiences for residents families and team members. Our culture is grounded in our RISING values: Respect Integrity Servant Heart Inspire Nurture and Growth.

If youre a hands-on sales leader who loves developing people solving performance challenges and seeing the numbers move wed love to talk.

Lead with Purpose in Senior Living

Are you a leader in healthcare or senior living operations ready to make a broader impact At Americare youll lead teams drive performance and shape the resident and employee experience.

• Established senior living operator with a strong reputation and 40 year legacy
• Operates across multiple states with a focus on resident-centered care
• Culture rooted in RISING values: Respect Integrity Servant Heart Inspire Nurture Growth
• Recognized as a Great Place to Work and national industry leader

• Lead high-performing teams in a mission-driven organization
• Influence operational excellence growth and resident satisfaction
• Partner with executive leadership to drive strategic initiatives
• Autonomy with strong home office support
• Opportunity to develop leaders and build a strong culture

• Competitive base salary performance-based bonus structure
• Comprehensive benefits package (medical dental vision life)
• Paid time off (PTO)
• 401(k) with company contribution
• Leadership development and executive coaching opportunities
• Expense support and travel reimbursement
• Recognition and performance incentive programs

The Regional Sales Director (RSD) is the senior sales leader for their assigned markets driving occupancy growth and consistent execution of Americare Senior Livings sales strategy. Exemplify Americare Senior Livings Flourish Wellness RISING Values and Philosophy Hometown Hospitality F.A.M.I.L.Y. Values and Employee Culture Statement by driving measurable occupancy growth strengthening team performance and ensuring every community delivers A Happier Place.

The RSD partners with Regional Operations Directors and community leadership to align Sales and Operations strengthen referral relationships and ensure a consistent resident-centered sales process. Through coaching data-driven decisions and active field engagement the RSD improves census conversion performance and team effectiveness. With a strong field presence the RSD builds a high-performance sales culture that delivers sustained occupancy growth and an exceptional experience for every prospective resident and family.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sales Leadership Achieve and exceed occupancy net census growth and revenue targets by driving cons

Partner with Operations leadership to translate regional priorities into measurable community-level sales action plans.

Champion weekly regional sales performance meetings to evaluate pipeline health identify conversion gaps and implement corrective actions.

Facilitate and communicate monthly occupancy move-in outreach and activity targets and hold Senior Living Advisors (SLAs) accountable for results.

Deliver performance forecasts mid-month updates and month-end results analysis including action plans to close gaps and accelerate occupancy gains.

Track performance metrics and reinforce high-impact sales behaviors.

Conduct scheduled calls with RDOS to ensure seamless execution of the customer journey and improved conversion outcomes.

Sales Coaching & Talent Development

Improve individual and team sales performance through structured coaching including one-on-ones ride-alongs war-room sessions and live tour evaluations.

Diagnose performance gaps using CRM data and field observations and implement individualized coaching plans.

Lead onboarding for new Senior Living Advisors including field training performance tracking and supplemental training as needed.

Manage the Senior Living Advisor hiring process in accordance with established standards to select high-performing sales talent.

Sales Process & CRM Excellence

Achieve inquiry-to-move-in conversion by ensuring consistent execution of the Americare sales process across all communities.

Drive speed-to-lead performance by monitoring response times and holding the team accountable to established standards.

Deliver reliable pipeline forecasting and CRM data integrity by auditing CRM usage documentation quality and lead progression

Analyze CRM data trends and funnel metrics to identify and act on conversion opportunities serving as the regions CRM subject matter expert.

Partner with the Call Center to improve lead quality response time and handoff effectiveness.

Increase internal referral conversion through consistent tracking and disciplined follow-through.

Improve outcomes in underperforming communities and new development including pre-leasing through structured sales plans and execution.

Partner with community and operational leaders on First Impressions Model room and Rent Ready standards to strengthen tour conversion and customer experience.

Field Leadership & Community Support

Improve outreach effectiveness by supporting community-level business development planning and execution.

Identify and remove barriers to occupancy growth including process breakdowns Sales staffing gaps and execution inconsistencies.

Stabilize occupancy performance during transitions by providing interim sales leadership or direct sales support as needed.

Business Development & Marketing Partnership

Increase referral-driven occupancy by expanding and strengthening professional referral networks across healthcare physician and community partners.

Improve outreach ROI by evaluating community engagement strategies and adjusting tactics based on performance data.

Strengthen marketing efficiency by analyzing campaign performance and recommending investment adjustments based on lead quality and conversion outcomes.

Increase internal continuum referrals by improving collaboration between Independent Living Assisted Living Memory Care and Skilled Nursing communities.

Drive measurable growth in referral source activity through structured relationship development and accountability tracking.

Duties/Responsibilities

Completes other duties as assigned

Education and Experience

Bachelors Degree in Business Marketing Healthcare Administration Communications or a related field required; equivalent experience considered.

Minimum of 5 years of progressive sales leadership experience with measurable revenue or occupancy impact required.

Minimum of 3 years of multi-site sales leadership experience strongly preferred.

Previous experience in senior living healthcare hospitality or a related industry strongly preferred.

Previous experience leading Senior Living Advisors sales agents or equivalent frontline sales teams strongly preferred.

Proven track record of improving sales conversion rates and driving team performance required.

Licenses/Certifications

Current drivers license and good driving record

Skills and Competencies

Ability to influence and align stakeholders at all levels of the organization from frontline advisors to executive leadership.

Skilled at building and maintaining strong cross-functional relationships with Operations Clinical and Call Center and Home Office leaders to drive shared outcomes.

Comprehensive knowledge of senior living sales operations occupancy strategy referral development and industry best practices.

Strong financial and occupancy acumen with demonstrated expertise in revenue performance forecasting pipeline analysis and achieving sustainable growth outcomes.

Proven ability to lead coach and develop high-performing sales teams driving accountability engagement and continuous growth of Senior Living Advisors and emerging leaders.

Strong facilitation communication and presentation skills with the ability to effectively lead meetings strategic discussions and leadership-level presentations.

Experience leading sales teams through growth new community openings pre-leasing initiatives and organizational or process transformation.

Strategic thinker with the ability to balance long-term vision with operational execution translating regional priorities into measurable results.

Strong analytical and decision-making skills with the ability to evaluate CRM data funnel metrics and market trends to identify opportunities mitigate risks and improve performance.

Demonstrated commitment to resident-centered service team engagement family experience ethical leadership and organizational culture.

Ability to lead effectively in fast-paced senior living environments while maintaining adaptability resilience and composure under pressure.

Work Environment and Expectations

Position Overview

Type: Full-Time

Schedule: MondayFriday 8:00 AM5:00 PM CST with extended and flexible hours and on-call responsibilities as needed.

Location: Remote eligible in Americare footprint; operates primarily from a home office with frequent travel.

Travel: Extensive travel in assigned markets up to 70% annually for community visits team leadership and industry events.

On-Call and Emergency Coverage:

Assumes on-call leadership responsibility and is prepared to assist leaders with emergency situations and/or operational disruptions.

Serves as interim Senior Living Advisor or ensures appropriate interim leadership coverage during transitions or vacancies.

Physical Demands

Demonstrated ability to effectively utilize computer systems technology platforms and business software required to perform the responsibilities of the role. Ability to learn and adapt to new systems and technologies as needed.

Ability to analyze information manage multiple priorities exercise sound judgment and complete work accurately and efficiently while maintaining attention to detail.

Ability to perform work in a combination of office community and healthcare environments including extended periods of sitting standing walking and frequent transitions between work locations.

Ability to occasionally lift carry push or pull items weighing up to 25 pounds and at times move or transport items weighing up to 50 pounds with or without reasonable accommodation. Sensory Demands

Ability to effectively hear understand and respond to verbal communications in person virtually and by telephone.

Ability to read review analyze and interpret written information reports electronic communications data and other materials necessary to perform the responsibilities of the role.

Ability to communicate clearly and professionally both verbally and in writing with employees residents families business partners regulatory agencies and other stakeholders across all levels of the organization.

Safety Equipment

To support a safe and healthy work environment employees are expected to comply with all applicable safety policies and procedures including:

Following safe lifting and body mechanics practices.

Using a seatbelt when operating or traveling in a vehicle and complying with company guidelines regarding hands-free mobile device use while driving.

Promptly reporting work-related injuries or incidents to a supervisor and participating in any required documentation and follow-up processes.

Participating in drug and alcohol testing programs in accordance with company policy and applicable regulations.

OSHA Exposure

Category III not at risk for exposure to blood borne pathogens.

AAAP/EEO Statement

Americare Senior Living is an equal opportunity employer and prohibits discrimination. It is Americares policy and practice to recruit hire assign and promote employees without regard to race color religion sex gender identity gender expression sexual orientation pregnancy age national origin disability genetic information and citizenship status or any other characteristic legally protected by

applicable federal state or local law that may apply to a particular work addition Americare provides reasonable accommodations for qualified individuals with disabilities as required by law. If you need assistance in applying electronically for a position with Americare or an accommodation due to disability please contact us via email at or by telephone at 800. 577.0510 option #5 (This phone number is to be used solely to request an accommodation with respect to the online application process.)

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are

required of the employee for this job. Duties responsibilities and

activities may change at any time with or without notice. Americare

Senior Living is an EOE (Equal Opportunity Employer) and drug-free

workplace.