Regional Growth Marketing Manager

Remote - Central Time Zone

Were looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment Nearmaps largest and highest-growth vertical. Youll own the in-market pipeline for insurance carriers MGAs and insurtech companies across NA generating inbound demand accelerating deals already in the funnel and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. Insurance is a complex relationship-driven vertical with long sales cycles multi-stakeholder buying committees and a buyer community that talks to each other so youll need a real understanding of how carriers MGAs and insurtechs buy and who holds influence across underwriting claims risk and technology functions. Partnering with regional Insurance Sales leadership as a peer youll activate global campaign programs in-market and run account-based marketing (ABX) motions that support both new logo acquisition and expansion within existing accounts. If youre energized by building pipeline in a high-stakes vertical and want to own the intersection of sales and marketing this is the role for you.

• Translate global Insurance campaign programs into in-market execution adapting messaging content timing and account prioritization for NA insurance buyers
• Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments rather than rebuilding from scratch
• Identify where global programs need regional adaptation a locally relevant carrier case study a claims-specific message or a different program sequence and close those gaps
• Maintain a clear view of whats in-market and whats performing and move fast when something isnt working
• Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model with clusters defined around carrier type lines of business use case fit and competitive situation
• Develop cluster playbooks with the Insurance Sales team covering target accounts buying committee personas (underwriting claims risk technology) plays and shared pipeline targets
• Run 1:1 ABM programs for the most strategic insurance accounts coordinated with Account Executives and mapped to the buying committee with joint pipeline targets and a review cadence
• Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords
• Partner with Insurance Sales leadership as a peer attend pipeline reviews know the named accounts and build programs that unblock stalled deals
• Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market
• Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change
• Build a strong Nearmap presence within the insurance buyer community through industry events executive programs and relationships with key associations and influencers
• Define the ABX event strategy for NA Insurance including which events to anchor which accounts to target and the pipeline objective for each
• Brief Events Managers on target accounts attendee goals and messaging priorities
• Own pre-event ABX activation and post-event pipeline follow-through measuring results against account-level targets
• Track macro trends in property insurance CAT risk climate underwriting profitability and claims transformation and how they shape buyer priorities
• Track competitor activity and positioning in the insurance segment and surface where Nearmap can differentiate
• Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy

Qualifications :

• 68 years in field marketing ABX or demand generation in a B2B SaaS or technology company with a track record of pipeline contribution
• Insurance industry knowledge an understanding of how carriers MGAs or insurtech companies operate who the buyers are and how decisions get made
• A revenue-oriented mindset: you think in pipeline deal velocity and account engagement not programs and impressions
• Strong ABX execution experience including account-targeted programs cluster playbooks with sales and joint pipeline accountability
• Deep sales partnership experience working alongside enterprise Account Executive teams with credibility among sales leadership
• Sharp judgment on account prioritization in a concentrated buyer universe focusing effort where the return is greatest
• Proficiency with Salesforce Marketo or HubSpot and 6Sense with comfort using intent data and CRM signals to prioritize and activate

Preferred Qualifications:

• Marketing experience within insurance insurtech or adjacent financial services

Additional Information :

Why youll love working at Nearmap:

Were a SaaS company with proprietary hardware and software thats continuously advancing through our commitment to innovation. The skys the limit when it comes to what we can and plan to do for our customers. Our imagery is just the starting point. Our impact comes from our people applying complex analysis interpretation and artificial intelligence that opens up all sorts of possibilities for our customers.

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. Were proud of our inclusive supportive culture and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

• Quarterly YOU Days: four additional days off per year for anything YOU
• Paid Volunteer Days: two and a half days per year
• Nearmap Days: additional days off after every two years of service
• Generous parental leave policies for growing families
• Access to Private Health Insurance corporate discounts
• Tech & Wellbeing allowance
• A Nearmap subscription of course!

With us you can map your career and see where our journey might take you.

With so much complex and interesting work to be challenged and inspired by you might be surprised by the pathways you find. Weve got so much more to share with you.

Remote Work :

Yes

Employment Type :

Full-time