Regional Digital Director Wkyt

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WKYT:

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment and WKYT has emerged as the news leader producing 11.5 hours of news per day. Our team of award-winning professionals thrives in a fast-paced yet fun environment.

Lexington is home to a thriving downtown scene phenomenal restaurants and breweries and of course Keeneland Race Course the most beautiful horse track youll ever visit. For outdoor enthusiasts Red River Gorge and the Appalachian Mountains are calling your name. And in the summers Lake Cumberland is just a short drive south to get your boating fix.

Lexington is home to the University of Kentucky where basketball is a way of life! Once you see a game at historic Rupp Arena your life will never be the same!

Job Summary/Description:

Regional Digital Director Kentucky (WKYT WYMT WSAZ WBKO WDRB WAVE WFIE)
Gray Media is seeking a Regional Digital Director to serve as a digital content strategy and operations leader for our stations WKYT WYMT WSAZ WBKO WDRB WAVE and WFIE.

This position can be based at any station in the region.

In this role you will organize and lead digital content sharing and platform optimizations fostering best practices that unlock sustained audience growth across all stations in the region.

You will help fill in unexpected staffing gaps at individual stations in the group.

Duties/Responsibilities will include (but not be limited to) the following:

Youll be the day-to-day leader of digital content production for stations in the region providing hands-on help and guidance with producing and distributing content for these stations in addition to leading special content initiatives that benefit all stations in the group.

Expertise in production and distribution for web apps and CTV/livestream is required along with an audience analytics-based approach to content distribution.
You will help fill in unexpected staffing gaps at individual stations in the group.

You will work in concert with the corporate digital content team to create standard operating practices and workflow documents as a playbook for stations in the region that focus on:

Breaking news/weather execution
Packaging content appropriate for individual distribution channels
Push notification guidelines and optimization
Ensuring quality user experience across all station digital products
Live streaming guidelines and execution
How to interpret analytics to grow audience
Produce regular performance reports for station leadership teams
You will regularly be involved with editorial meetings to help shape coverage plans into digital execution.
You will have regular groupwide calls with station digital content leaders to review performance align priorities and coordinate content distribution.

Your success will be measured by:
Improved speed quality and audience growth from breaking news publishing across the stations.
Sustained audience growth across all digital distribution points (web news/weather apps CTV apps and total livestreams)
Increased CTV users and watch time
Improved push notification CTR

Qualifications/Requirements:

7 years of digital news leadership experience (TV/local news digital-first newsroom or equivalent).
Strong writing ability and editorial judgment
Demonstrated ability to create audience growth plans and spread them to the region.

Proven experience with:
o Cross-station collaboration and content sharing systems
o Content management systems and workflows
o SEO/Discover headline writing and story packaging
o Analytics/KPIs
o Push notification strategy
o Streaming/CTV and livestream programming operations
o Creating SOPs templates checklists and training programs

Excellent communication and stakeholder management skills; comfortable working with GMs/NDs and digital teams.
Work Style & Travel
Location: Based at any station in the region with hybrid flexibility
Travel: periodic travel within KY markets for newsroom immersion training and major coverage support.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WKYT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director