Recruitment Marketing Manager
Minneapolis, MN - USA
Job Summary
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
This is an on-site role open to location at one of our major hubs.
Reporting to the Director of Emerging Talent & Careers this role will work with TA Communications Legal Marketing and HR to engage qualified candidates through an integrated marketing approach using paid media CRM AI-driven search social and career site platforms. This role requires strong ownership a bias for action and the ability to connect marketing activity to measurable hiring results. This is a hands-on content creation and execution role that will benefit from your experience using content development tools.
Responsibilities may include the following and other duties may be assigned:
Create compelling recruitment marketing assets including social graphics short-form video motion graphics photography direction copywriting and campaign toolkits.
Develop and execute recruitment marketing campaigns that support hiring priorities employer brand awareness and candidate engagement goals.
Own and manage the recruitment marketing and social media editorial calendar aligned to hiring initiatives employee stories events and business priorities.
Write and optimize platform-specific content designed to increase engagement reach and candidate conversion across digital channels.
Design and execute integrated recruitment marketing campaigns across social media career sites email marketing streaming podcasting and other digital platforms.
Lead the strategy content development and ongoing optimization of the companys career site talent communities and employer brand channels.
Build and optimize paid digital advertising campaigns across LinkedIn Google and programmatic advertising platforms.
Develop and activate talent community and CRM engagement strategies.
Partner with Talent Acquisition Corporate Communications Marketing Legal business leaders and external vendors to develop content and campaigns aligned to workforce priorities.
Manage campaign workflows timelines budgets approvals and deliverables across multiple concurrent projects and stakeholders.
Analyze campaign and social media performance metrics to optimize audience targeting channel effectiveness and return on investment.
Optimize content and digital experiences for SEO AI-driven search and candidate discoverability.
Monitor recruitment marketing trends emerging technologies and social platform updates to continuously evolve strategy and content effectiveness.
Ensure all recruitment marketing content aligns with brand standards compliance requirements and organizational messaging guidelines.
Must Have Min Qualifications
Requires a Bachelors degree and minimum of 5 years of relevant experience or advanced degree with a minimum of 3 years of relevant experience.
Nice to Have
Educational background in Business Marketing Human Resources Communications
Experience using Canva or Adobe Creative Suite for content development
Experience working with multiple departments within a large organization
Editing experience using tools such as CapCut or Premiere Pro
Employer brand platform experience via tools like LinkedIn Campaign Manager or Appcast
Demonstrated expertise in developing and deploying messaging strategies including asset creation communication planning and cross-channel content distribution.
Proven experience in crafting and implementing digital strategies with a track record in both organic and paid social media campaigns.
Prior experience with Employer Branding and Recruitment Marketing technologies such as LinkedIn Glassdoor and other relevant platforms.
Knowledge of innovative approaches to drive candidate awareness engagement and brand affinity including social media employment branding and advertising with a deep understanding of recruitment process workflows and relevant employment laws
Experience applying SEO AI-driven search and GEO to improve discoverability and conversion.
Experience scaling employee advocacy referral or talent community programs.
For Baccalaureate degrees earned outside of the United States a degree that satisfies the requirements of 8 C.F.R. 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic we are committed to fostering an environment where employees can thrive and make a meaningful alignment with our enterprise-wide workforce planning approach U.S. work authorization sponsorship (H-1B TN J etc.) is offered exclusively for Principal-level roles and above where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Join us in our mission to alleviate pain restore health and extend lifewhere your unique background and perspective are valued.
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Manager
About Company
About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an excit ... View more