Public Information Director 3
Baton Rouge, LA - USA
Job Summary
- About this Job
The Public Information Director serves as the strategic voice media bridge and chief storyteller for the Office of Motor Vehicles (OMV). Far from a traditional desk job this leadership position is dedicated to reshaping public perception and modernizing how millions of residents interact with essential our government services. Operating at the intersection of media relations digital marketing crisis management and executive communications the Pubic Information Director ensures transparent clear and proactive engagement across every platform.
AN IDEAL CANDIDATE SHOULD POSSESS THE FOLLOWING COMPETENCIES:
Core Competencies:
Communicating Effectively: The ability to convey information ideas and emotions using structured communication methods that promote understanding and engagement.
Managing Programs: The ability to plan execute monitor and evaluate programs to achieve strategic objectives and long-term outcomes
Thinking Critically: The ability to analyze information objectively identify connections across sources and form logical well supported conclusions
Preferred Competencies:
Championing Continuous Improvement: The ability to promote and implement ongoing enhancements in processes products services or organizational culture
Displaying Professionalism: The ability to uphold workplace standards through consistent conduct responsible communication and consideration for others
Focusing on Customers: The ability to understand and meet the needs preferences and experiences of internal and external customers.
Making Accurate Judgments: The ability to assess options weigh risks and make sound decisions using available information and logical reasoning.
Thinking Strategically: The ability to anticipate trends understand context and align actions with long-term priorities.
- Minimum Qualifications
- Eight years of experience in public relations journalism marketing content creation social media management or graphic design; OR
Six years of full-time experience in any field plus five years of experience in public relations journalism marketing content creation social media management or graphic design; OR
A bachelors degree plus five years of experience in public relations journalism marketing content creation social media management or graphic design; OR
An advanced degree in public relations marketing communications journalism or English plus four years of experience in public relations journalism marketing content creation social media management or graphic design.
EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field. - Job Specification
The official job specifications for this role as defined by the State Civil Service can be found here.
- Job Duties and Other Information
Job Duties:
- Serve as agency spokesperson and is responsible for public relations programs in all programmatic areas of the state agency.
- Direct the operation of the entire public relations/communications division and budget
- Serve as the agency spokesperson in crisis situations as well as with the media and at community and agency meetings.
- Serve as agency web administrator approving all information that is published to the agency Internet web page.
- Conduct research and develops objectives and programs for pro-active positive public relations interactions across the state for all agency programs
- Manage the communications public relations and promotional budget by writing the narrative projecting costs determining necessary adjustments and approving and reviewing expenditures plans and directs advertising public relations and promotional campaigns and strategies for a large agency.
- Produce and/or direct radio or audio-visual productions develop the material and script and oversee production of audio/video programs and PSAs.
- Oversee agency use of contracted advertising and public relations activities.
- Plan and coordinate statewide press conference tours for the agency secretary and governor and other special events.
- Advise agency officials on proper public relations interview techniques before media contact.
- Write materials for and directs the layout and production of informational materials such as newsletters bulletins pamphlets directories and posters.
- Initiate develop and maintain local national and international media and public contacts for disseminating agency information.
- Research materials for and writes speeches news releases and position papers on selected topics for agency officials.
- Work closely with OMV Executive team support all administrators and their specific programs and supervise a Public Information Officer.
Position-Specific Details:
Appointment Type: This posting may be used to fill a probational promotional or job appointment.
Career Progression: This position does not participate in a Career Progression Group.
Work Schedule: Monday Friday 8:00 a.m. 4:30 p.m.
Compensation: The salary offered will be determined based on qualifications and experience. Louisiana is a State As a Model Employer (SAME) that supports the recruitment hiring and retention of individuals with disabilitiesHow To Apply:
No Civil Service test score is required in order to be considered for this vacancy.
To apply for this vacancy click on the Applylink above and complete an electronic application which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.* Information to support your eligibility for this job title must be included in the application (i.e. relevant detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete.
Contact Information:
Department of Public Safety
ATTN: Human Resources/ Latedra Drummond
P.O. BOX 66614
Baton Rouge LA. 70896
Email:
Required Experience:
Director