Promotions Strategy Manager

Develop Promotional Strategy

• Design customer incentive strategies that support acquisition engagement retention reactivation loyalty and monetization objectives

• Develop promotional concepts offer structures and qualification criteria across customer segments

• Recommend promotional investments based on customer behavior business objectives and market trends

• Identify opportunities for cross-product promotions and new incentive strategies

Own Promotional Performance & Economics

• Evaluate promotional performance and return on investment across offer types and customer segments

• Analyze redemption behavior promotional costs customer response and offer effectiveness

• Support promotional forecasting budgeting and cost management efforts

• Measure incrementality and identify opportunities to improve promotional efficiency

• Help establish best practices around promotional testing and optimization

Lead Competitive Intelligence

• Maintain a constant pulse on promotional activity across sportsbook fantasy sports social gaming social casino and adjacent industries

• Track competitor acquisition offers retention programs loyalty initiatives VIP incentives and event-based promotions

• Identify emerging trends opportunities and risks within the promotional landscape

• Bring new promotional concepts mechanics and customer engagement ideas to the business on a regular basis

Manage Promotional Portfolio & Calendar

• Own Fliffs promotional calendar and promotional portfolio across products and customer segments

• Coordinate promotional scheduling across customer segments business objectives sporting events product launches and enterprise initiatives

• Manage promotional inventory and offer prioritization across identified segments

• Partner with Lifecycle Marketing VIP Social and Product teams to ensure successful deployment of promotional initiatives

Drive Experimentation & Optimization

• Design and execute structured testing plans for promotional initiatives in coordination with Analytics

• Evaluate offer mechanics incentive values timing targeting and promotional frequency

• Partner with Analytics teams to measure outcomes and identify optimization opportunities

• Establish repeatable processes that improve promotional performance over time

Within your first year you will:

• Build a strong understanding of Fliffs promotional performance and customer behavior

• Establish a consistent competitive intelligence process

• Improve promotional efficiency and effectiveness across key customer segments

• Develop scalable promotional planning and governance practices

• Become a trusted resource for promotional strategy incentive design and competitive promotion trends

Required Qualifications

• 5 years of experience in promotions loyalty CRM retention marketing gaming operations commercial strategy or related disciplines

• Experience within sportsbook fantasy sports social gaming social casino mobile gaming loyalty programs or adjacent industries

• Strong understanding of promotional mechanics customer incentives and offer design

• Experience evaluating campaign performance and customer behavior

• Strong analytical and quantitative problem-solving skills

• Experience working cross-functionally with Marketing Analytics Product and Finance teams

• Comfortable operating in a fast-paced startup environment with a hands-on approach

Preferred Qualifications

• Experience working with promotional economics customer segmentation and incentive optimization

• SQL proficiency and experience with tools such as Tableau Looker Amplitude Mixpanel or similar analytics platforms

• Experience with CRM and marketing automation platforms such as Braze Optimove Salesforce Marketing Cloud or similar tools

• Experience operating within regulated industries

• Working knowledge of recommendation systems offer optimization frameworks and next-best-action decisioning models

• Familiarity with machine learning approaches such as propensity modeling uplift modeling recommendation engines or Multi-Armed Bandit methodologies

• Experience partnering with Data Science teams to operationalize predictive models and personalization strategies

• Competitive compensation package including base salary benefits and equity.

• Unlimited/Flexible paid time off.

• Health benefits including medical dental and vision coverage as well as generous parental leave.

• Employee-sponsored 401(k).

Extras:

• $500 work-from-home stipend Equipment & Accessories.

• Work Remotely.

• Opportunity for professional development in a dynamic global setting.

• A supportive collaborative and knowledge-driven workplace. An engaging and challenging role with the freedom to innovate and develop effective solutions.