Promotions Marketing Manager

About Coursera Udemy

Coursera and Udemy are now one company bringing together two mission-driven brands to create the worlds most powerful platform for turning learning into progress. Together we help more than 300 million learners and 12000 enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting ourblog.

Why join us now

AI is transforming how people learn work and grow and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths we can connect more people and organizations to the skills they need when they need them.

Shape what comes next

By joining our team youll have the opportunity to reshape how the world learns and applies skillsand help millions of people participate in the new economy. Bring your ideas expertise and perspective to meaningful work that can make a difference at global scale.

Coursera Udemy lets you choose the best way to work whether its from home an office or a collaboration space. Were a globally distributed team that comes together intentionally for collaboration complex problem-solving and key milestones creating opportunities for teams to come together. If youre ready to make a global impact help scale unique products across Coursera Udemy and grow your career apply below.

Within Consumer Marketings Lifecycle team youll lead promotional strategy and execution as Udemys two brands converge onto a single skills platform. Youll own the promotional calendar end-to-end building campaign specs and go-to-market briefs that align creative channel and lifecycle teams around a single execution plan. This is a hands-on role where youll define and build each campaign monitor live performance drive mid-course adjustments and partner closely with Pricing Commercial Policy and Data Science teams to ensure promotions adhere to policy while meeting revenue and user experience targets. Youll report directly to the Senior Director of Lifecycle Marketing.

Campaign Planning

Core skill: develop comprehensive strategy for promotional calendar from conception through completion with cross-functional alignment.

Cross-Channel Marketing

Essential for coordinating creative channel and regional stakeholders to deliver cohesive promotional message and experience.

Campaign Management

Core responsibility: plan and execute promotional campaigns aligned with commercial policy and performance targets.

• Build campaign specs and go-to-market briefs for each Udemy promotion aligning creative channel and lifecycle teams around a single execution plan.
• Partner with Pricing and Commercial Policy teams on discount guardrails eligibility rules and cadence caps translating policy into a calendar Marketing can run confidently.
• Lead monitoring and daily tracking of live promotions and drive mid-course pivots when performance calls for it.
• Lead campaign forecasting experimentation plans post-campaign reporting and analysis with Data Science sizing incrementality and using it to inform the next cycles targeting and offer mix.
• Be accountable for overall campaign performance and ensure that overall user experience is consistent and in adherence with the campaign brief.
• Own the project management of the campaign from conception through completion ensuring that creative channel activation user experience and performance are aligned with the promotional campaign strategy.

• 8 years of experience in promotions marketing ideally at a subscription or marketplace consumer business.
• Demonstrated history of owning a promotional or campaign calendar end-to-end from planning through execution to post-mortem.
• Experience partnering with Pricing Commercial Policy/Legal and Data Science teams to translate financial guardrails into a runnable marketing calendar and data into actionable insights.
• Experience with project management including the ability to coordinate creative channel and regional stakeholders against firm dates.
• Background in reading and analyzing promotional performance data with the ability to translate findings into changes for the next cycle.
• Experience running promotions across more than one brand or platform simultaneously.

At Udemy we strive to be transparent around compensation. Actual compensation for this role is based on several factors including but not limited to job-related skills qualifications and addition to a base salary this role is also eligible for equity.

Hiring Compensation Range: $129000 - 173500

Colorado Hiring Compensation Range: $139000 - 173500

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Posting Date: September 24 2026
Application Window:
We anticipate the application window will be open until October 8th 2026. Based on business needs this opportunity may remain posted beyond or closed before the anticipated application window.

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