Promotions Director Whns

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WHNS:

FOX Carolina is located in Greenville South Carolina one of the nations fastest-growing and most desirable cities. Serving the Greenville-Spartanburg-Asheville-Anderson market (#36) FOX Carolina is the regions leader in local news live sports digital marketing and innovative advertising solutions.

In addition to FOX Carolina our team represents Gray Digital Media Telemundo South Carolina and Palmetto Sports & Entertainment providing clients with powerful multimedia marketing solutions across broadcast television streaming digital social and live sports.

Our culture is built around teamwork innovation accountability and helping businesses grow.

Job Summary/Description:

Were looking for a Promotions Director to lead the strategy creation and execution of station promos that strengthen our brand and drive viewership. This role partners closely with the Creative Services Director and News leadership to ensure promotion priorities are clear campaigns are delivered on time and on-air messaging is compelling consistent and audience-focused.

Duties/Responsibilities include but are not limited to:

Lead day-to-day planning and production of station promos (news brand image community and special projects as assigned) for FOX Carolina and the Palmetto Sports and Entertainment subchannel.
Translate station priorities into a promotable weekly/monthly plan; maintain promo calendars priorities and deadlines
Write produce and edit high-impact promos and topical campaigns from concept through delivery.
Create complementary social media promotion to reinforce on-air messaging in a way that is native to each platform and audience
Manage the promo workflow from request to final approval ensuring accuracy brand consistency and legal/standards compliance.
Maintain and enforce station brand guidelines across promo content (tone look and voice)
Track performance signals (ratings points campaign timing qualitative feedback) and apply learnings to future promotion strategies.
Assist with key community events special projects and commercial production as needed

Qualifications/Requirements:

Required Qualifications:
5-7 years of hands-on experience producing television promotion and/or marketing creative (station promotion strongly preferred).
Demonstrated ability to write edit and finish promos with strong storytelling pacing and sound design.
Proficiency with non-linear editing tools (e.g. Adobe Premiere Pro Avid Final Cut Pro) and basic motion graphics workflows.
Strong project management skills with the ability to prioritize multiple deadlines in a fast-paced environment.
Strong understanding of social media marketing and platform/audience differentiation
Excellent communication and collaboration skills
Working knowledge of broadcast standards FCC considerations and rights/clearances best practices.

Preferred Qualifications:
Experience leading or mentoring a creative team.
Experience building integrated campaigns across on-air digital/social.
Familiarity with newsroom workflows and topical promotion.
Knowledge of audience strategy ratings and promotional best practices.

What Success Looks Like:
Promos are consistently on-brand timely accurate and engaging.
Promotion priorities are clear and aligned with station goals.
The promo library and workflow are organized and scalable.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WHNS-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director