Promotion & Community Strategist PBS Programming

Promotion & Community Strategist PBS Programming

About the job

WQED Multimedia Pittsburgh PA (Hybrid)

Note: We have a strong preference for local candidates who can work in the office (hybrid) and be present in the community but we are open to considering remote candidates who over-index on knowledge and passion for PBS programming and online community-building.

Reports to: Marketing Director

About WQED

WQED Multimedia is an iconic public media institutionone of Americas original educational broadcasters. Today we reach hundreds of thousands of neighbors across southwestern Pennsylvania through five broadcast television channels streaming platforms 24/7 classical radio and education and community engagement programs.

This is a moment of real transformation. With major shifts in media consumption the launch of new digital products like WQED the elimination of our federal funding and growing demand for trusted hopeful local storytelling; WQED is evolving from a traditional broadcaster into a multi-platform community resource.

Joining WQED now means an opportunity to help shape how Pittsburgh connects through stories culture learning and shared experienceson air online and in person.

The Role

WQED is looking for a Content Promotion & Community Strategist to serve as the voice of the viewer and turn great PBS programming into moments people discover talk about and show up for online and in real life.

Youll activate audiences by combining your instinct data and genuine love of PBS storytelling to shape how content is surfaced promoted and brought into community.

Youll help ensure that when the next Ken Burns film Masterpiece drama or science series premieres it is wildly anticipated watched heavily and connects viewers in conversation.

What Youll Focus On

Programming Intelligence Marketing Activation

• Track the PBS pipeline and identify high-potential premieres early.
• Develop promotional angles and audience targets based on past trends.
• Identify opportunities for hype moments countdowns and cross-channel amplification.
• Shape positioning messaging and campaign timing and collaborate with fellow marketing team members and cross-functional colleagues to bring to life.

WQED App Curation with Promotional Strategy

• Plan hero carousel strategy and featured collections in collaboration with the production team.
• Create fresh collection concepts for PBS programming and develop recurring promotable themes.
• Test positioning sequencing and promotional framing to increase streams and completion.
• Balance national PBS tentpoles with Pittsburgh originals.

Programming-Led Email & Digital Promotion

• Own the weekly What to Watch email.
• Launch dedicated promotional sends for major premieres.
• Provide PBS-related news and content for the monthly WQED email.
• Segment by genre interest (drama nature history) and viewing behaviors.
• Use performance data to refine subject lines positioning and send timing.

Build Genre-Based Communities Online and In Person

• Cultivate digital communities around:
  • Drama
  • Science/Nature
  • History
  • Other interest areas that you identify
• Pilot watch prompts polls discussion moments and other interactive engagement tactics.
• Collaborate with colleagues to:
  • Create genre-based meetups
  • Host screenings
  • Turn streaming passion into real-world connection

Turn Insights into Growth

• Monitor streaming trends genre flow and drop-off patterns.
• Identify opportunities to:
  • Increase app usage
  • Strengthen member retention
  • Support higher-tier giving
• Share actionable insights with Marketing Development and Production.

Youll Thrive If You

• Love PBS programming and have strong opinions about it.
• Get excited about tentpoles and how to build momentum around them.
• Have a knack for building communities.
• Are energized by experimentation and testing.
• Believe trusted hopeful storytelling deserves strong promotion.

Required Application Materials

Cover letter required. Please address the following two prompts:

• Tell us what interests you about PBS programming.
• Share specific examples of your community-building experience.

Concise thoughtful responses are preferred. We value clarity and reflection over length.

Equal Employment Opportunity

WQED Multimedia is a fair and equal employer providing access and opportunities to all applicants without regard to race color creed religious beliefs gender gender identity self-expression sexual orientation marital status age national origin ethnicity ancestry citizenship disability medical condition pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law and as directed by the Equal Employment Opportunity Commission. WQED Multimedia provides equitable consideration for employment for qualified applicants with criminal histories in a manner consistent with relevant legal requirements. Qualified applicants with a disability or disabled veterans who are unable or limited in their ability to apply (as a result of their disability) have the right to request reasonable accommodation by emailing