Program Manager

Job Title: Program Manager

Role Overview

• Location: NYC NY (Hybrid 3 to 4 days per week onsite from the client office)
• Experience Required: 15 years

Job Description & Core Requirements

We are seeking a seasoned Program Manager with a strong background in digital marketing processes to lead large-scale campaign executions marketing automation and enterprise platform implementations. The ideal candidate will possess:

• Digital Marketing Expertise: 15 years of experience managing complex digital marketing operations and processes.
• Campaign & Automation Management: Proven track record in managing the end-to-end implementation execution tracking measurement and monitoring of marketing campaigns. Experience driving automation within marketing services to reduce costs optimize workflows and streamline business processes.
• Analytics & DWBI: Robust experience with Data Warehousing and Business Intelligence (DWBI) tools specifically focusing on digital dashboards data mining and reporting projects.
• Tool & Platform Proficiency: Deep expertise in enterprise marketing management tools including:
  • Salesforce Marketing Cloud (SFMC) & Marketo
  • Adobe Campaign & Adobe Analytics
  • Google Analytics
  • Digital Asset Management (DAM) platforms
  • Gamma
• Process Leadership: Experience front-ending and setting up foundational campaign-related processes and successfully building out marketing services capabilities.

Key Responsibilities

• Global Delivery: Program manage and deliver Adobe Experience Manager (AEM) Sites and Assets capabilities on a global scale.
• Campaign Oversight: Supervise the delivery execution of Adobe Campaigns Marketo and SFMC tracks.
• Project Estimation & Planning: Utilize technical depth in the Adobe platform ecosystem to estimate timelines scope resources and plan complex projects effectively.
• Agile Governance: Implement and champion the Scrum framework to drive efficient project execution.
• End-to-End Lifecycle Management: Lead all aspects of project planning documentation definition of success criteria outcome measurement and cross-functional handoffs through transparent and effective communication.
• Financial & Resource Management: Prepare monitor and optimize project budgets and resource allocation plans.
• Stakeholder & Account Management: Manage high-level relationships with senior client stakeholders and identify strategic avenues for account mining and business growth.
• Team Guidance: Mentor and guide technical teams to build reusable technology assets and delivery accelerators to boost overall operational efficiency.