ProductPerformance Marketing Manager Business Personal Systems (BPS) Commercial Workspaces

Description -

Youreout to reimagine and reinventwhatspossible in your career as well as the world around you. So love taking on tough challenges disrupting the status quo and creatingwhatsnext.

The Global Business Personal Systems Product Marketing Team is in search of talented people who are inspired by big challenges driven to learn and grow and dedicated to making a meaningful difference.

Weare responsible fordriving the end-to-end product marketing strategy and planning across the portfolio lifecycleand enabling Markets to grow sales by aligning product/solution positioning org-wide and developing high-impact competitive product-specific content before during and after announcement.

Role Summary

You thrive in a fast-paced environment and can take initiative with little direction. You have a strong gut but your strategies are backed by data and you iterate on your approach by gathering feedback from various sources including AI tools.

As the Commercial Workspace Product Marketing Manager you will develop the end-to-end product and solution marketing strategy for the ecosystem around the PC spanning docks displays peripherals software solutions and security with a heavy emphasis on SMB customers. You will create the integrated portfolio marketing plan positioning strategy value propositions key selling points go-to-market guidance and product marketing insights that connect these product and solution lines into a cohesive workspace story before during and after announcement.

In addition you will broaden that strategy into Performance Marketing by developing integrated demand generation campaigns managing campaign briefs through execution activating across digital social email channel and events and influence optimizing media and content based on performance. You will track campaign KPIs and business impact coordinate agencies and creative production support market and channel activation and help deliver pipeline and revenue outcomes.

Youll work hand-in-hand with the Product/Software Marketing Managers for each individual product and solution line as well as product management sales channel marketing regional marketing and Demand Capture teams to align strategies and activation plans ensure our solutions meet SMB and Enterprise customer needs and help HP stand out in a competitive landscape.

Youll also work closely with your creative execution teammates who serve as the conduit to our agencies delivering project briefs that outline your workspace strategy approach campaign requirements and asset plans to inform creative briefs that bring your vision to life.

Responsibilities

• Develop and deliver end-to-end workspace strategic marketing plans across the lifecycle of the Commercial portfolio connecting docks displays peripherals software solutions and security into an integrated ecosystem around the PC with a heavy emphasis on SMB.
• Develop integrated demand generation campaigns that convert demand into pipeline opportunities adoption and revenue.
• Manage product marketing and campaign briefs from strategy through execution including audience asset channel timing budget and KPI requirements.
• Activate across digital social email channel events and other paid and owned programs.
• Optimize media content messaging and asset deployment based on campaign performance and conversion outcomes.
• Track campaign KPIs and business impact and recommend actions to scale improve or stop based on performance.
• Coordinate agencies and creative production and support market and channel activation with content and asset playbooks and partner-ready assets.
• Project manage workspace and performance marketing deliverables.
• Collaborate with key stakeholders (GBU NPI GTM 4P MMLs) toidentify plan and deliver critical GTM andsustainingmarketing assets to enable sales and establish KPIs for regular reports across the BPS portfolio.
• Conduct customer research and market analyses to understand the competitive landscapeestablishworkspacedifferentiatorsand value propositions and lead development of key messages narratives and KSPs.
• Create new and contribute to existing marketing documentation including website and store copy white papers campaign assets and more to articulate the benefits of products in workspaces the problems they solve and the experiences and capabilities they enable.
• Use AI tools such as Copilot ChatGPT andDeepSightsto create more efficient workstreams bring innovative ideas forward and review ideas strategies and briefs.
• Understand advocate for and represent the voice of the customer throughout all aspects of the customer journey.
• Identifygaps and opportunities to streamline current BPS processes and improve funnel conversion.
• Take initiative to solve problems when conflicting needs arise clarify asks and rationale and navigate with calm discipline and a sense of what is right for HP.
• Manage budget costs project timelines agency coordination and campaign delivery.

Primary Ownership

• Workspace product and solution marketing strategy
• Paid and owned programs
• Campaign strategy and execution
• Mid- and lower-funnel activation
• Asset deployment and channel assets
• Campaign measurement and optimization
• Market and channel activation
• Pipeline and revenue outcomes

Performance KPIs

• Channel readiness and enablement effectiveness
• Vertical and cross-product-line market penetration
• Workspace success and adoption
• Campaign engagement and conversion
• Marketing-influenced pipeline and revenue
• Campaign performance and optimization impact

Deliverables

• Competitive portfolio positioning strategy
• NPI/NSI and Sustaining Marketing Plans
• Integrated demand generation campaign plans and briefs
• Value Proposition Definition / KSP identification
• Messaging testing strategy and analysis
• Influence Source Messaging
• Asset / Messaging / Playbook
• Market and channel activation playbooks
• Campaign KPI scorecards performance reporting and optimization recommendations

Qualifications

• 6 years of experience in Product/Solution Marketing Performance Marketing Demand Generation or Brand Marketing.
• 4 years in B2B-related work.
• Proven ability to articulate and communicate vision and narratives and translate them into measurable campaigns.
• Experience managing integrated campaigns across digital social email ABM channel and events.
• Experience defining KPIs analyzing campaign effectiveness andoptimizingmedia and content based on performance.
• Demonstrated competence at leading and inspiring cross-functional teams and agency partners to action.
• Mastery in writing product/solution positioning materials and experience partnering with Marketing and Public Relations on customer messaging.
• Strong business acumen and deep understanding of product sales marketing budget and execution constraints.
• Ability to create andleverageproduct and performance marketing frameworks to operationalize and drive consistency of narrative launch deliverables activation and measurement.
• Aptitudeto synthesize data insights research and campaign performance to develop business cases and improve customer product fit and conversion.
• Skilled inidentifyingmarket opportunities and articulating competitive differentiators.
• MBA or equivalent experience preferred.

The pay range for this role is $105050 to $161800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location job-related
knowledge skills and experience.

Benefits:

HP offers a comprehensive benefits package for this position including:

* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time
with or without notice subject to applicable law.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal