Head of Product Media OS, IQVIA Digital

About IQVIA Digital

We are seeking a visionary and execution-oriented Head of Product Media OS IQVIA Digital to lead the next evolution of our flagship platform and drive innovation at the intersection of healthcare data and advertising technology.

Position Overview

The Head of Product Media OS IQVIA Digital will own the vision strategy roadmap and market success of IQVIA Digitals flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in AdTech martech digital platforms data-driven SaaS products and omnichannel marketing ecosystems combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy

• Define and lead the long-term product vision for Media OS aligning with IQVIA Digitals mission to deliver personalized data-driven healthcare marketing solutions.
• Drive the evolution of Media OS into an intelligent AI-powered audience and activation platform.
• Develop product positioning that differentiates Media OS through identity data intelligence and omnichannel orchestration.
• Establish strategic priorities and investment plans that support growth innovation and market leadership.

Product Roadmap & Innovation

Own and execute the end-to-end product roadmap across:

• Campaign planning and forecasting capabilities including AI-driven recommendations.
• Audience development segmentation direct-to-consumer workflows and federated audience models.
• Identity and data infrastructure including expansion of identity graph capabilities and enterprise-wide data accessibility.
• Activation solutions progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

Lead innovation initiatives focused on:

• AI-driven campaign optimization and automated decisioning.
• Closed-loop marketing and performance intelligence.
• Real-time analytics and adaptive campaign management.
• Seamless user experiences across planning activation measurement and optimization workflows.

Platform & Ecosystem Leadership

• Lead the development of Media OS as an open multi-platform ecosystem supporting diverse activation partners and media channels.
• Drive integrations and strategic partnerships across programmatic social connected TV (CTV) email and endemic media environments.
• Ensure platform scalability reliability and flexibility to support enterprise-level healthcare marketing campaigns.
• Anticipate market trends and evolving customer needs to maintain competitive advantage.

Commercial Strategy & Growth

Partner closely with Sales Marketing and Client Success teams to:

• Refine product packaging pricing and go-to-market strategies.
• Accelerate platform adoption among agencies and pharmaceutical clients.
• Develop platform-led growth initiatives that drive revenue expansion.
• Support integrated campaign solutions and new market opportunities.

Champion customer success by:

• Delivering measurable improvements in reach engagement efficiency and campaign performance.
• Demonstrating the value of consolidated workflows and reduced operational complexity.
• Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership

• Lead and mentor high-performing product teams across audience identity activation workflow and measurement domains.
• Collaborate with Engineering Data Science Design Sales Marketing Operations and Client Success teams to execute strategic initiatives.
• Foster a culture of innovation accountability and customer-centric product development.
• Align organizational stakeholders around product priorities investments and business objectives.

Thought Leadership & Industry Influence

• Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.
• Advocate for data-driven personalization identity-based marketing and AI-powered advertising technologies.
• Share insights through industry events client engagements conferences and executive forums.
• Help shape the future of privacy-first healthcare-focused marketing platforms.

Required Qualifications

• 12 years of product management and product leadership experience in:
  • Advertising technology (AdTech)
  • Marketing technology (MarTech)
  • Digital platforms
  • Data-driven SaaS environments
• Proven success building and scaling enterprise platforms supporting planning activation and measurement workflows.
• Deep expertise in:
  • Programmatic advertising ecosystems and DSPs
  • Identity resolution and identity graph technologies
  • Data platforms and audience modeling
  • Omnichannel marketing strategies
• Demonstrated ability to:
  • Lead large-scale cross-functional organizations
  • Translate strategic vision into measurable business outcomes
  • Influence senior executives and key stakeholders
  • Operate effectively in complex regulated industries

Preferred Qualifications

• Advanced degree (MBA or related graduate degree).
• Experience in healthcare life sciences pharmaceutical or highly regulated industries.
• Familiarity with AI/ML-based optimization prediction and recommendation systems.
• Experience building open-platform ecosystems and partner integration strategies.
• Knowledge of privacy regulations and healthcare marketing compliance requirements.

What Success Looks Like

In this role you will:

• Establish Media OS as a market-leading operating system for healthcare marketing.
• Deliver seamless orchestration across channels partners and activation platforms.
• Accelerate adoption among agency partners and direct pharmaceutical customers.
• Drive meaningful growth in platform usage revenue and customer satisfaction.
• Differentiate IQVIA Digital through industry-leading data identity and performance capabilities.
• Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Why Join IQVIA Digital

At IQVIA Digital youll have the opportunity to help define the future of healthcare marketing.

This is a rare opportunity to lead a category-defining platform at the intersection of healthcare data identity and advertising technology. You will play a pivotal role in transforming Media OS into an intelligent adaptive and AI-powered marketing ecosystem that creates measurable value for healthcare organizations and patients alike.

Join us in building the next generation of privacy-first data-driven healthcare marketing solutions.

This is a remote / WFH position open to applicants within the United States.

IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements misrepresentations or material omissions during the recruitment process will result in immediate disqualification of your application or termination of employment if discovered later in accordance with applicable law. We appreciate your honesty and professionalism.