Product Marketing Manager Water Heater

Product Marketing Manager : Water Heater

Product Scope: Hot Water Heaters

About Midea America

Midea America Corp. is a U.S. subsidiary within Midea Group the Fortune 500 giant known for making life easier for millions around the globe. As the worlds top maker of home appliances Midea is proud of its 166000 employees and presence in 200 countries including here in the U.S.

Headquartered in Parsippany N.J. with an innovation hub in Louisville Kentucky Midea America is dedicated to providing practical innovations that surprise and delight creating moments to cherish at home.

Mideas lineup of appliances - from refrigerators to air conditioners laundry solutions and floor care - are high quality reliable and affordable. By thoughtfully engineering performance convenience and design into every product Midea delivers on the promise of every appliance to make your life a little easier.

Overview:
Product Marketing /Inside Sales Manager Water Heater position- is responsible for the end-to-end product support & inside sales support for the category leadership of Mideas water heater products including tank tankless gas electric and heat pump water heater within the U.S. market.

This role serves as the commercial and technical authority for assigned categories including product strategy positioning pricing lifecycle management and channel alignment. Working closely with customers ensuring order accuracy provide support at the critical point of the sales and cross-functionally with Sales R&D Marketing Supply Chain Quality and global factory teams the role drives market share growth profitable revenue expansion and successful new product introduction and ensures sales through strong customers relationship as inside support.

Key Responsibilities:

Category & Business Ownership

Inside sales interaction with customer and internal stakeholders P&L-influenced performance for water heaters including revenue pricing volume product mix margin and inventory management.

Establish strong and lasting relationships with customers and water heater product team members in both the USA and China.

Achieve targeted revenue pricing and quantity objectives while managing expense ratios and maintaining appropriate inventory turns.

Monitor category performance using KPIs and dashboards including profits sales inventory; proactively identify risks and growth opportunities.

Product Strategy & Planning

Lead U.S.-specific product planning and lineup strategy aligned with global platforms and local market requirements.

Partner with R&D Design Quality and global HQ to identify new product development opportunities.

Develop product positioning value propositions and pricing strategies by segment and channel.

Market Intelligence & Product Expertise

Serve as the primary product knowledge authority for Water Heater Sales Marketing and customers.

Act as the internal segment expert on industry trends regulatory standards competitive activity and pricing dynamics.

Translate customer feedback and market insights into actionable strategies.

Go-to-Market & Product Launch Leadership

Lead new product launches from concept to commercialization market gathering product needs.

Develop product briefs and drive execution with marketing communications and digital teams.

Ensure readiness of all sales enablement training and launch materials.

Sales & Channel Support

Support Water Heater sales teams with new product introductions and account expansion.

Own category-specific product marketing and channel collateral development.

Drive sell-through initiatives with distributors.

Analyze value chain on specific products and quotes

Lifecycle & Forecast Management

Manage full product lifecycle including launch growth and end-of-life transitions.

Align PSI forecasts with Sales and Operations.

Manage promotional budgets and inventory transitions.

Conduct monthly sales forecast vs. budget to ensure sales accuracy and growth.

Cross-Functional Collaboration

Develop and align cross-functional business plans and departments.

Identify and implement process improvements.

Coordinate U.S. technical requirements with HQ and R&D.

Required Qualifications

Education

Bachelors degree in business Engineering Marketing or related field required.

Experience

Minimum 5 years product management or product marketing experience preferably water heating.

industry experience required ( Rheem AO Smith Bradford White or similar).

Hospitality and related vertical industry experience a plus.

Skills

Strong strategic and analytical skills.

Excellent verbal and written communication.

Advanced Excel and PowerPoint proficiency.

Ability to lead cross-functionally without direct authority.

Work Environment

Office-based with warehouse exposure as needed.

May lift up to 50 pounds.

Extended periods of desk work.

Travel

Domestic and international travel as required.

Comprehensive benefit package to learn more please visit Careers Page ()

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.