Product Marketing Manager Senior

The Director of Product Management Fleetrite is responsible for the overall strategic leadership growth profitability and market development of the Fleetrite aftermarket product portfolio. This role owns the Fleetrite brand strategy and executes long-term growth strategies that increase market share expand product coverage improve customer value proposition and strengthen relationships across International dealers and fleets. This leader collaborates cross-functionally with Product Management Sales Marketing Supply Chain Engineering Finance and Dealer Operations to drive profitable revenue growth and deliver best-in-class customer experience.

The ideal candidate combines strong business acumen aftermarket industry expertise strategic leadership and a customer-centric approach to accelerate Fleetrites position as the preferred all-makes solution for commercial vehicle maintenance and repair.

Brand Strategy & Business Leadership

• Develop and execute the long-term strategic vision for the Fleetrite brand.
• Establish and manage annual business plans sales objectives profitability targets and growth initiatives.
• Identify market opportunities competitive threats and customer trends to guide investment decisions.
• Lead portfolio optimization initiatives to maximize revenue profitability and customer value.
• Direct Fleetrite brand positioning messaging and value proposition strategies.
• Build develop and lead a high-performing team of product managers marketing professionals and business analysts.

Product Portfolio Management

• Provide strategic oversight of Fleetrite product category roadmaps.
• Prioritize new product introductions category expansions and lifecycle management initiatives.
• Drive product assortment decisions based on market demand vehicle population trends and customer requirements.
• Evaluate business cases for new products strategic partnerships and growth investments.
• Partner with sourcing engineering and quality teams to ensure competitive product offerings and industry-leading quality standards.
• Monitor portfolio performance and implement corrective actions to improve category health.

Revenue Growth & Market Development

• Develop initiatives to increase Fleetrite sales through International dealers fleets and e-commerce channels.
• Establish go-to-market strategies for new product launches and category expansions.
• Identify opportunities to increase share of wallet across key customer segments.
• Lead strategic pricing and promotional initiatives to enhance competitiveness while maintaining profitability.

• Bachelors degree and at least 6 years of marketing sales or product-related experience
• At least 3 years of lead experience

OR

• Masters degree and at least 5 years of marketing sales or product-related experience
• At least 3 years of lead experience

OR

• At least 10 years of marketing sales or product-related experience
• At least 3 years of lead experience

• Qualified candidates excluding current employees must be legally authorized on an unrestricted basis (US Citizen Legal Permanent Resident Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g. H-1B status)

• Bachelors degree in Business Marketing Engineering Supply Chain or related field.
• 10 years of progressive leadership experience in aftermarket commercial vehicle automotive transportation or industrial product businesses.
• 5 years of experience leading product management brand management or business operations teams.
• Demonstrated success managing multimillion-dollar product portfolios and P&L responsibility.
• Strong understanding of commercial vehicle aftermarket channels fleet operations and dealer networks.
• Experience developing and executing growth strategies in highly competitive markets.
• Excellent executive communication leadership and stakeholder management skills.
• Proven ability to lead cross-functional teams and drive organizational alignment.

Preferred:

• MBA or advanced business degree.
• Experience in heavy-duty truck commercial vehicle transportation or aftermarket industries.
• Knowledge of parts distribution e-commerce and digital aftermarket solutions.
• Familiarity with private-label or branded aftermarket product strategies.
• Experience working with dealer organizations and fleet customers.

This position offers competitive market-based compensation along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting expected salary offered for this position will fall within the stated range with the final offer based on the candidates applicable skills knowledge and experience.

About TRATON
With its brands Scania MAN International and Volkswagen Truck & BusTRATONSE is the parent and holding company of theTRATONGROUP and one of the worlds leading commercial vehicle manufacturers. The Groups product portfolio comprises trucks buses and light-duty commercial vehicles. Transforming Transportation Together. For a sustainable world.: this intention underlines the Companys ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Groups commercial growth.

About International
From a one-man company built on the world-changing invention of the McCormick reaper in 1831 to the 15000-person-strong company we are todayfew companies can lay claim to a history like International. Based in Lisle Illinois International Motors LLC* creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International trucks and engines and IC Bus school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite aftermarket everything we do our vision is to accelerate the impact of sustainable mobility to create the cleaner safer world we all deserve. As of 2021 we joined Scania MAN and Volkswagen Truck & Bus in TRATON GROUP a global champion of the truck and transport services industry. To learn more visit.

*International Motors LLC is d/b/a International Motors USA in Illinois Missouri New Jersey Ohio Texas and Utah.

We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability veteran status and other legally protected characteristics.

If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability please emailto request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise your request may not be considered.