Product Marketing Manager

Our Marketing Team

Nooms Marketing team plays a crucial role in connecting our innovative digital health products with the people who need them most. We work cross-functionally to craft compelling messaging launch impactful campaigns and bring the voice of the customer into everything we do. As we continue to expand our offerings our product marketing team is central to how we tell our story build trust and drive engagement.

About the Role

As we continue to grow were seeking aProduct Marketing Manager to lead go-to-market strategies and support cross-functional product launches from end to end. This role will act as the connective tissue between product and marketing teams ensuring our launches are not only timely but also resonate powerfully with our audiences. Youll also lead special projects that enhance how we communicate product claims working with research legal and other partners to bring credible compelling narratives to life.

You Will

• Lead the end-to-end go-to-market (GTM) process for new product launches from strategic planning through execution
• Translate product capabilities into clear compelling marketing narratives and positioning
• Collaborate closely with Product Marketing Research and Legal teams to ensure messaging is aligned accurate and impactful
• Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns
• Own and drive special projects related to claims development including researching framing and validating marketing claims
• Help build scalable mechanisms and processes that improve how we launch and promote products

About You

If youre interested in shaping the future of health by launching impactful products and bringing them to life through strategic marketing this role may be for you!

You Have

• 6 years of experience in product marketing for consumer facing (B2C) products preferably in fast-paced high-growth environments
• Experience with in-house marketing teams in the tech or digital product space; digital health or telehealth a plus
• Proven experience partnering with product teams and cross-functional stakeholders beyond just marketing
• Strong product sense with the ability to translate complex features into user-centered messaging
• Scrappy adaptable and comfortable with ambiguityyou thrive in evolving environments
• Strategic thinker with strong communication skills and a collaborative mindset

What Makes This Job Amazing

• Huge ownership opportunity: youll own marketing launches for select upcoming products shaping strategy and partnering cross-functionally to drive execution
• Direct impact: lead critical product launches and shape messaging that reaches millions
• Cross-functional collaboration: partner with product marketing research and legal teams
• Room to grow: build processes level up strategy and grow your career in a high-growth company

What Youll Earn and Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future.A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge.Paid holidays generous time off Summer Fridays and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all.Access to top-tier medical plans for you and your family including a premium-free plan option alongside dental vision and life insurance.
• Support for growing families.Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive.Stock awards a performance-based bonus and exclusive access to Nooms products so you can grow with us win with us and enjoy what we build.

The base salary range for this position is $126000-$166000. Actual compensation is determined by job-related factors including experience skills qualifications and location.

This role is eligible for our NYC or Princeton office locations operating on a hybrid schedule (2 days per week on-site).

More About Noom

Noom is a leading whole-person health platform on a mission to help people live better longer. We combine personalized medication with the science of behavior change and psychology to help people build lasting habits and live longer healthier lives. With nationally-recognized holistic programs spanning weight diabetes prevention GLP-1 support menopause longevity and more we serve millions through health plans employers and direct-to-consumer offerings. As a trailblazer in the world of health and wellness Noom makes healthy living easy fun and deeply rewarding.

Were more than a health tech companywere a movement. This belief extends to our culture: we empower our people to think big act boldly and take pride in their contributions to shaping the future of health. Weve been named one of the Best Places to Work by Inc. Fortune Glassdoor and Quartzincluding honors for technology and diversity.

Join us in shaping the future of health. Youll be part of a passionate mission-driven team working to make the world a healthier placeone habit at a time.

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