Product Marketing Manager, Mobile Publishing Mattel Digital Studio

The Opportunity: 

Mattel Game Studios is seeking a Product Marketing Manager to build and run go-to-market execution across our growing portfolio of mobile games. This role reports to the Senior Director of Growth and serves as a key bridge between game development publishing User Acquisition Creative Strategy Analytics PR and Mattels Brand and Franchise teams. 

As our mobile portfolio expands this role will coordinate go-to-market planning pre-registration and launch activation player lifecycle campaigns audience strategy and cross-Mattel promotional execution across titles. The ideal candidate combines strong marketing fundamentals with a passion for mobile games and player behavior and is comfortable rolling up their sleeves to drive execution alongside internal partners. 

This is a highly collaborative individual contributor role without direct reports that requires strong project management exceptional communication and the ability to coordinate cross-functional teams. 

What Your Impact Will Be: 

• Build and run go-to-market plans for each title across its full launch arc pre-registration soft launch worldwide launch and into LiveOps including activation campaigns that convert pre-launch interest into day-one players. 

• Own the cross-functional marketing calendar across the portfolio coordinating timing across game teams Growth (Creative Strategy and User Acquisition) Brand teams PR Web and Influencer Marketing. 

• Develop positioning messaging frameworks audience segmentation and player personas that guide marketing campaigns throughout each titles lifecycle. 

• Execute lifecycle and CRM campaigns including segmentation copy cadence and journey design that supports player onboarding engagement and reactivation targets set by Growth and LiveOps. 

• Develop the app store presence and first-party merchandising in collaboration with our Creative Strategist including store listing content screenshots narrative seasonal refreshes and feature pitches. Partner with User Acquisition and Product teams on ASO testing methodology. 

• Partner with Brand teams to integrate mobile game moments into their events physical product launches and social and influencer activations and bring brand moments into game marketing and LiveOps in return. 

• Partner with Influencer Marketing and agency support to plan and execute creator campaigns that build awareness and drive installs across titles. 

• Own the distribution of player and market research new studies and existing findings alike ensuring insights reach UA Creative Strategy Brand Product and game teams and actively inform their planning. 

• Coordinate cross-Mattel promotional campaigns including calendar alignment creative brief input and day-to-day partner relationships and report performance back to Growth and Publish

Qualifications :

What Were Looking For: 

• Bachelors degree in Marketing Business Administration Communications Digital Media or a related field or equivalent experience. 

• 5 years in product growth or lifecycle marketing including 3 years marketing live-service mobile games. Casual mobile experience strongly preferred. 

• Strong understanding of the mobile game publishing ecosystem including player acquisition retention monetization LiveOps lifecycle marketing and go-to-market planning. 

• Experience developing audience segmentation messaging frameworks product positioning and integrated marketing plans. 

• Experience supporting a title across its full lifecycle pre-registration launches LiveOps events and feature updates with hands-on CRM and lifecycle execution across player journeys segmentation push email and personalization to drive engagement and retention. 

• Experience partnering with Influencer Marketing and agency partners to plan and execute creator campaigns. 

• Experience partnering with performance marketing teams on paid acquisition App Store Optimization (ASO) creative testing audience targeting and campaign planning. 

• Experience managing or synthesizing player and market research surveys competitive analysis playtests and distributing findings so they actually inform cross-functional planning. 

• Data-driven with the ability to pull creative and campaign performance reports interpret results and translate them into clear recommendations. 

• Strong cross-functional collaborator Product Game Development Analytics Creative Publishing Brand Engineering the broader Mattel organization and agency partners with the ability to influence without direct authority. 

• Exceptional storytelling and communication skills with the ability to translate product features into compelling player benefits through presentations marketing plans creative briefs and messaging frameworks. 

• Experience with mobile analytics platforms such as Singular is preferred. 

• Advanced proficiency in PowerPoint Excel and other core business applications. 

• Self-starter comfortable operating in ambiguity juggling multiple concurrent priorities without losing composure and building new processes as the organization grows. 

• Comfortable balancing strategic thinking with hands-on execution. 

• Demonstrated a growth mindset by staying curious and continuously learning embracing challenges and improving themselves.
   

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
This role is an in-office role Monday-Thursday and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  of recruiting scams: Mattel will only contact you through official @ or @ email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

The pay range for this position is between $130000 and $158000 annual. The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 
 

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time