Product Marketing Manager

Remote US-based

The Product Marketing Manager is responsible for helping Lumen clearly communicate the value of its courseware to higher-ed faculty academic leaders and institutional decision-makers. This individual contributor role supports product positioning audience insights competitive analysis sales enablement campaign content and customer proof that help drive awareness qualified engagement adoption and expansion.

The Product Marketing Manager will work closely with Sales Customer Success Product and Learning to support priority courses target audiences key accounts and strategic initiatives. This role requires someone who can write clearly translate product and customer insights into practical messaging create useful content support campaigns and selected customer-facing initiatives and use campaign data and engagement signals to inform follow-up reporting and marketing decisions.

This is a great fit for a collaborative detail-oriented marketer who brings curiosity follow-through and hands-on execution and can translate product features and research into meaningful benefits for faculty and students.

The role will contribute to Lumens marketing priorities through:

• Product positioning and messaging for priority courses audiences and strategic themes
• Campaign content that helps faculty and academic decision-makers understand Lumens value
• Faculty stories customer proof points testimonials and product-focused content
• Audience market and competitive insights that inform messaging and campaign strategy
• HubSpot campaign organization audience segmentation and reporting support
• Cross-functional collaboration with Sales Customer Success Product Learning and RevOps

About Lumen Learning

Our mission is to enable unprecedented learning for all students with an emphasis on ensuring that race income and gender are not predictors of success. We are a fast-paced tech company service in higher education currently supporting more than 400000 students and 5000 faculty members at more than 500 colleges and universities across the country. Lumen provides solutions that create compelling learning experiences for students and guide faculty members in using evidence-based teaching practices that improve student success.

We are doing something that has yet to be done before. Each position requires an individual who can assess the needs of customers the education community and other Lumen team members and develop new approaches and solutions. This requires creativity commitment generosity openness and a drive to create belonging for our team and community. You can read more about our company values here and find out more about what we do on our website.

We are committed to building an organization that reflects the diversity of the communities and students we serve. We can only achieve our goals by creating a team of differing perspectives social circumstances values and abilities including those of historically resilient communities. We strongly encourage applications from Black Indigenous Hispanic Asian & other People of Color immigrants LGBTQIA individuals people with disabilities and members of underrepresented groups. Lumen Learning is proud to be an equal opportunity employer. We provide equal employment opportunities to all employees and applicants regardless of race color sex age religion national origin disability veteran status genetics sexual orientation gender identity or gender expression.

Organization Alignment:

• Reports to the Senior Director Marketing & Customer Engagement
• Works under Marketing leadership to help translate Lumens priorities into practical messaging campaigns content enablement resources and market-facing materials
• Collaborates with the Sales team to support messaging enablement resources campaign execution and follow-up planning
• Collaborates with the customer success (DLS) team to support customer engagement expansion faculty stories and proof-building
• Partners with Product and Learning to translate research findings product updates customer insights and market needs into clear positioning and content

Key Responsibilities:

Support the development of positioning and messaging for priority courses audiences and strategic themes

Conduct market and competitive research

Translate product updates customer insights research findings and faculty feedback into clear practical messaging that can be used across campaigns sales conversations and customer engagement

Support go-to-market planning and execution for priority courses product updates strategic themes and key audience segments

Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders

Create and manage email campaigns nurture programs course preview campaigns webinar follow-up reactivation campaigns and targeted outreach

Contribute to campaign strategy by turning audience insights customer feedback product updates and market research into practical content and messaging

Collaborate with Sales and Customer Success to support course- and audience-focused messaging enablement resources campaign execution and follow-up planning

Create practical enablement materials including campaign briefs email templates sequence messaging one-pagers follow-up language objection-handling resources and course-specific messaging

Support Sales handoffs by helping identify who engaged what signal they showed why they matter and what next step may make sense

Gather feedback from Sales on messaging objections audience needs and materials that can help support active opportunities

Help develop faculty stories customer quotes testimonials short videos case-study content and proof points

Create and repurpose digital content including short-form videos webinar clips faculty/customer story assets social content email content landing page copy campaign graphics and other digital materials

Partner with Sales Customer Success Product and Learning to turn customer outcomes research findings implementation examples and product insights into market-facing content

Support webinars customer-facing programs and selected field marketing activities that advance faculty engagement customer proof and priority course messaging

Travel periodically for selected conferences customer gatherings company meetings or field activities when aligned with company priorities

Build and manage HubSpot campaign assets workflows segmentation nurture campaigns reporting and follow-up tracking

Partner with RevOps to support campaign tracking lead routing Sales handoffs and visibility into audience engagement

Contribute to additional marketing initiatives and cross-functional projects that support company priorities as needed

Personifies Lumen values of Commitment Creativity Generosity Openness and Belonging

The ideal candidate will have the following skills and experience:

24 years of experience in product marketing B2B marketing edtech marketing content marketing demand generation sales enablement or a related role

Strong writing and messaging skills with the ability to translate product updates customer insights and market needs into clear content for professional or academic audiences.

Experience supporting product positioning audience messaging competitive research buyer or user personas campaign content or go-to-market materials

Hands-on experience creating marketing assets such as email campaigns webinar content sales enablement materials landing page copy customer stories or digital and visual content

Comfort creating visual and digital content using tools such as Canva

Experience using CRM or marketing automation tools preferably HubSpot to support campaigns segmentation and reporting

Strong project management communication and collaboration skills with the ability to work effectively across teams in a remote environment

Sound judgment and follow-through with the ability to take direction move work forward and know when to escalate questions or decisions

Experience in higher education edtech learning technology publishing or another considered-purchase B2B market is preferred

Preference for candidates located in the Central or Eastern Time Zone

Benefits:

• Autonomy
• 401(k) matching
• Full employee medical premium covered by the company
• Flex PTO
• Paid holidays
• Work with exceptional people on an important fulfilling mission
• Stock options
• Fully dispersed workforce