Product Marketing Manager

What You Will Do

As Product Marketing Manager for the Metasys portfolio you will lead strategic global marketing initiatives for our flagship Building Automation System (BAS). You will define and execute outcome-driven marketing strategies that strengthen market leadership accelerate growth and expand customer and channel engagement.

This role combines strategic thinking with execution excellenceleadingthe annual softwareglobalreleasedriving integrated campaigns and delivering measurable business impact. You will own performance-led marketing programs using data benchmarks and KPIs to maximize return on investment and influence revenue growth.

You will report to the Global Marketing Director BAS & Controls & HVACR.

Role Overview

You are the voice of the customer and a key driver of market success for the Metasys portfolio. Partnering cross-functionally with product management engineering sales and regionalmarketingteams you will translate technical capabilities into compelling value propositions and go-to-market strategies.

You will position our solutions to resonate with building owners facility managers consultants contractors and enterprise customersdriving both new business and lifecycle growth across existing installations.

Key Responsibilities

• Strategic Growth

• Develop and lead the annual product marketing plan to deliver targeted growth including a minimum contribution of 2% incremental revenue in FY27

• Identify market opportunities customer needs and competitive gaps to shape portfolio strategy

• Go-to-Market & Launch Excellence

• Define and execute global go-to-market strategies for new and existing BAS offerings

• Lead end-to-end product launches including campaign planning messaging content development and performance tracking

• Align launch execution across regions channels and customer segments

• Campaigns & Demand Generation

• Design and deliver integrated multi-channel marketing campaigns to drive pipeline growth and customer engagement

• Partner with regional marketing and sales teams to optimize audience targeting channel mix and campaign performance

• Customer & Market Insightsfor Thought Leadership

• Apply market research analytics and industry insights to inform strategy and messaging

• Maintain a strong understanding of competitive positioningand BAS landscape understanding market size potential trends etc.

• Champion the voice of the customer across product marketing and commercial teams

• Messaging & Enablement

• Develop differentiated value propositions positioning and messaging that clearly articulate business outcomes (efficiency resilience cybersecurity sustainability)

• Create high-impact sales enablement tools to support global sales and channel teams

• Cross-Functional Leadership

• Collaborate across product management engineering L&D business development and legal teams to deliver cohesive high-quality marketing programs

• Manage external agencies and partners to execute campaigns effectively

• Performance & Optimization

• Define success metrics and track KPIs to continuously optimize marketing effectiveness and ROI

• Use data-driven insights to refine strategies and improve campaign performance

Required Qualifications

• Bachelors degree or equivalent experience in marketing business or a related field

• 10 years of experience in product marketing with a strong track record in strategic marketing leadership

• Proven ability to translate complex technical offerings into compelling customer-focused value propositions

• Strong analytical mindset with experience driving measurable business outcomes through KPI-led marketing

• Excellent communication storytelling and stakeholder management skills

• Demonstrated ability to influence and collaborate effectively in a global matrixed organization

• Willingness to travel domestically and internationally (approximately 10%)

Preferred Qualifications

• MBA or advanced degree in Marketing Business or a related discipline

• Experience in building automation HVAC or industrial technology markets

• Global or international marketing experience

Why This Role

This role is critical to accelerating growth of the Metasys platformpositioning Johnson Controls at the forefront of smart secure and sustainable buildings. You will directly influence how webring innovationto market and how customers realize value from next-generation building automation.

HIRING SALARY RANGE: $112000-$145000 (Salary to be determined by the education experienceknowledge skills and abilities of the applicant internal equity and alignment with marketdata.) This position includes a competitive benefits package. The posted salary range reflectsthe target compensation for this role. However we recognize that exceptional candidatesmay bring unique skills and experiences that exceed the typical profile. If you believe yourbackground warrants consideration beyond the stated range we encourage you to apply. Tosupport an efficient and fair hiring process we may use technology assisted tools includingartificial intelligence (AI) to help identify and evaluate candidates. All hiring decisions areultimately made by human reviewers. For details please visit the About Us tab on theJohnson Controls Careers site at Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin age protected veteran status genetic information sexual orientation gender identity status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process please visit here.