Product Marketing Manager EHS
Atlanta, GA - USA
Department:
Job Summary
As the Product Marketing Manager for our Environmental Health & Safety (EHS)risksolutions you will serve as a strategic partner to Product and Sales responsible for translating product capabilities into differentiated value that resonates with buyers and drives revenue growth. You will lead go-to-market strategy for new products and features develop clear positioning and messaging rooted inmarketinsight and ensure sellers are equipped with the rightartifactsand resources to engage and addition to supporting our EHS portfolio you will help develop industry-specific commercialization strategies and messaging for key vertical markets including Manufacturing Transportation andConstruction. You will also inform broader marketing strategy by providing messaging frameworks and productexpertisethat help shapeGTMinitiativescampaigns events and content. With fluency in the SaaS development lifecycle and sales processes you will connect what we build to how its soldensuring our products show up in the right markets speak to the right buyers and support the sales pipeline by accelerating competitive wins and driving revenue.
- With input from Product deeply understands what is being built and why to own the translation of product features and functionality into differentiated product messaging value propositions positioning and differentiators forEHS riskbuyers and relevant vertical markets.
- Develops a deep understanding of our markets and buyers in theEHS andinsurablerisk management space by conductingmarketresearch and gathering insights including market pressures competitors buyer pain points and challenges channels where buyers discover evaluate and engage with our products and their purchase motivators and then socializing those insights with Product Marketing Sales and Services.
- Owns the development ofthe commercial GTMstrategyfor the productandplanslaunch and sales readiness in collaboration with cross-functional stakeholderswith a focus ondrivingproduct-level bookingsbuyerdemandmarketawarenessandclientadoption.
- Supports theBrand Content Events and Growthteamsin developing and executing GTM strategy at each stage of the sales funnel includinginformationblogs white papers case studies sell sheets videos press releases webinars events speaking engagements and other marketing and sales enablement assets.
- With input from Product and Sales identifies and prioritizes target markets segments accounts and industry-specific opportunities based on market size organizational maturity and other criteria to define market opportunities for the product portfolio build business cases and support expanding market presence or entering new marketsfor the EHS portfolio.
- Conducts synthesizes and socializes win/loss analysis buyer insightsmarketshiftsandcompetitive intelligenceto guide product positioning inform roadmap decisions support feature prioritization surface competitive trendsandidentify emerging market opportunities forbothProductand Sales.
- Owns the development socialization and execution of product and salesartifacts andcollateralincludingmarketneedscommercial GTMstrategy and briefings salesreadinessresources launch plans product overviewspitchdecks and sales sheets.
- With input from Product Sales and market research partners develop differentiated competitive positioning for battle card creation and competitive analysis to support revenue growth and product adoption.
- In collaboration withtheSales Enablementfunction develops targeted sales collateral talk tracks and objection-handling resources that equip sellers to connect buyer needs with product capabilities and accelerate deal cycles.
- Serves as the subject matter expert (SME) on ourEHSproducts andassociatedmarketswithin workplace safetyfor the broader Marketing team; providesstrategybriefs and messaging frameworks that serve as the foundation for Marketingfunctionsto develop content strategies demand campaignschannel marketing initiativesanalyst relationsandrelated marketcommunications.
- Bachelors degree in Marketing Advertising or a related field.
- 3-5years of product marketing experience in the B2B SaaSsoftwaredevelopment andsales.
- Ability to drive impactby leading GTM initiativesandinfluencing andaligning stakeholders across the organization (including Marketing Services Product and Sales)tosecuretheirbuy-in.
- Ability to demonstrate a track record of success across all key areas ofproduct marketingresponsibility such ascompetitive win ratesincreased deal velocitynew product bookingsproductadoptionand utilizationmetricsand the ability to analyzedata draw conclusions and develop recommendationsas an expert on the EHSproduct andmarket.
- Certification in Product Marketing is a plus.
- Experience in Environmental Health & Safety (EHS)workplacesafetyclaims and incidents operational risk management RMIS Insurtech solutions andserving regulated industries preferred. Experience marketing to ManufacturingConstruction and Transportationmarkets is a plus.
- Experience and comfort presenting tocross-functional teamsand orchestratingGTMmotions.
- Medical and Dental coverage available for employees dependents domestic partners and spouses
- Paid Time Off Flexible options plus 10 paid company holidays where available**
- All full-time positions are hybrid with many eligible to be completely remote
- Fully Paid by Origami Risk Vision insurance Short & Long-Term Disability Insurance and Basic Life Insurance
- Generous family leave optionsincluding adoption and foster care placements
- Pre-Tax Savings Accounts Flexible Spending Account Health Savings Account Commuter Benefits Dependent Care Savings Account
- Retirement Savings 401(k) with company match up to 4%
- Employee Assistance Program (EAP) Confidential & Free support offered to colleagues facing personal or work-related complications
- Education Assistance Program to help colleagues pursue industry/role-specific certifications
- Wellness Benefits reimbursement program to invest in healthy habits as well as support better colleague productivity and stress management
- Additional coverages available Pet Insurance Critical Illness Insurance and Voluntary Life & AD&D coverage
Origami Risk delivers single-platform SaaS solutions that help organizations best navigate the complexities of risk insurance compliance and safety management.
Founded by industry veterans who recognized the need for risk management technology that was more configurable intuitive and scalable Origami continues to add to its innovative product offerings for managing both insurable and uninsurable risk; facilitating compliance; improving safety; and helping insurers MGAs TPAs and brokers provide enhanced services that drive results.
A singular focus on client success underlies Origamis approach to developing implementing and supporting our award-winning software solutions.
Origami Risk is proud to be an equal opportunity employer. We thrive and benefit from diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate against any individual based upon race religion gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression color sex national origin age marital status military or veteran status disability or any other characteristic protected by applicable law.
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Required Experience:
Manager
About Company
Origami Risk delivers purpose-built risk, safety, and insurance software to streamline compliance, claims, and operations, all on a configurable cloud platform.