Product Marketing Manager, Ads

Every day tens of millions of people come to Roblox to explore create play learn and connect with friends in 3D immersive digital experiences all created by our global community of developers and creators.

At Roblox were building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together from anywhere in the world and on any device. Were on a mission to connect a billion people with optimism and civility and looking for amazing talent to help us get there.

A career at Roblox means youll be working to shape the future of human interaction solving unique technical challenges at scale and helping to create safer more civil shared experiences for everyone.

Roblox is seeking a Product Marketing Manager for our Ads product team focused on Advertiser Tools and Outbound Demand. As the PMM you will partner closely with the product owners for advertising products that enable brands and advertisers to create manage target measure and scale campaigns on Roblox.

You will lead the strategy and go-to-market execution for Robloxs advertiser-side ads portfolio including Ads Manager targeting creative and campaign-creation tools measurement and self-serve advertiser adoption. You will be instrumental in building the narrative programs and market demand needed to establish Roblox as a high-value advertising platform for brands.

You will work closely with Brand Partnerships Sales Product Engineering Integrated Marketing and Communications to translate product capabilities into compelling advertiser value propositions and scaled demand-generation programs. This role will be based at our headquarters in San Mateo CA in a hybrid arrangement with Tuesday through Thursday onsite.

• Lead the launch process and drive the go-to-market strategy messaging content creation and positioning for advertiser-facing Ads products and policies.
• Own the product narrative for advertiser tools and outbound demand making Robloxs advertising solutions clear differentiated and compelling for brands and agencies.
• Partner with Product and Engineering to drive awareness adoption and successful use of Ads Manager targeting campaign-creation tools measurement and other self-serve advertising capabilities.
• Develop advertiser- and agency-facing product content education enablement and sales tools that accelerate adoption and help customers realize value from Roblox ads.
• Build and execute programs that increase advertiser awareness consideration activation and scaled self-serve adoption.
• Stay on the pulse of the advertising media gaming and technology industries; use advertiser agency and sales insights to inform product strategy messaging and go-to-market plans.
• Partner closely with Brand Partnerships and Sales to support product education objection handling customer feedback loops and outbound demand-generation efforts.
• Track analyze and report on marketing campaigns product adoption and advertiser engagement; provide insights and recommendations for optimization.
• Foster deep cross-functional collaboration between Brand Partnerships Sales Engineering Product Management Product Marketing Integrated Marketing Communications Events and Creative teams. Become a trusted advisor to these teams.
• Clearly communicate advertiser product details customer value propositions and advertising strategy internally and externally ensuring leadership and partners are aligned on launches and experience changes.

• 6 years of product marketing experience with a global technology or advertising platform with a preference for experience in advertising ad-tech self-serve SaaS commerce or marketplaces.
• Deep experience partnering with sales brand partnerships agencies or advertiser-facing teamsfrom product education and objection handling to gathering actionable customer insights.
• Proficiency in messaging positioning and marketing/content strategy for advertisers agencies and advertising products.
• Experience leading omnichannel marketing and demand-generation strategies including product-led adoption and customer activation.
• Experience driving deep internal partnerships cross-functional alignment and stakeholder management at all levels of an organization.
• Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Experience presenting at all levels of the organization including executive leadership.
• A collaborative perpetually curious working style with an exceptionally high degree of customer focus.
• Passion for building scaled advertising products accelerating advertiser adoption and growing a differentiated advertising business.