Product Marketing Manager, Chevrolet Crossovers

Job Description

• Lead product marketing execution across various product marketing design engineering and launch forums
• Develop product content packaging and pricing plans and assess the strength of vehicle vs key competitors
• Represent the voice of the customer and brands in Program Execution Teams GVDP gate reviews Pricing Reviews research clinics complexity management forums launch teams and leadership reviews.
• Translate market research clinic results competitive intelligence sales performance customer feedback and business case inputs into actionable product recommendations.
• Execute consistent brand standards including DNA performance trim levels content and nomenclature/badging
• Maintain marketing intent through PPC CR/DN VCPS packaging sheets order guide inputs launch materials and other required systems/documentation.
• Partner with many other functions for example Engineering Design Finance Pricing Order Fulfillment Manufacturing and Brand Marketing to resolve trade-offs related to content cost complexity timing feasibility and profitability.
• Provide product expertise for leadership reviews media events dealer events training vehicle prep vehicle buyoffs and internal presentations.
• Manage multiple programs model years lifecycle actions and special projects while maintaining clear priorities and high-quality execution.

• Bachelors degree or equivalent years of relevant experience in lieu of a degree
• 5 years of experience in marketing product marketing/development planning (market research or forecasting) or related fields
• Strong business acumen across product strategy market dynamics and customer behavior
• Proven ability to influence and lead cross-functional teams without direct authority
• Demonstrated ability to balance customer brand competitive regulatory and financial inputs
• Clear concise communicator with strong executive presence (written and verbal)
• Strong problem framing decision-making and recommendation skills
• Ability to manage multiple priorities with speed and attention to detail
• Ability to act as spokesperson in media events dealer events training videos & internal product presentations

• Masters degree in Business Administration or related field
• Familiarity with GM global vehicle development pricing and marketing launch processes
• Familiarity with GM Product Marketing and Research systems and databases e.g. Product Program Content (PPC) CR/DN Vehicle Content and Pricing System (VCPS) Sales and Registration Reporting New Vehicle Customer Study.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

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