Product Marketing Manager

smartdept. is searching for a Product Marketing Manager for a healthcare technology client located in Broomfield CO. The ideal candidate will come with 5 years of experience. This is a full-time hybrid permanent position. Compensation for this position is expected to be $95000$105000/year depending on experience level and fit.

This role drives market success for a pharmacy automation portfolio serving hospital and healthcare environments. It blends strategic thinking with hands-on execution across omnichannel campaigns thought leadership and support for long complex B2B sales cycles.

What Youll Do:

• Develop and maintain deep expertise in pharmacy automation products roadmaps and competitive landscape
• Build and execute integrated omnichannel campaigns tied to product launches and growth initiatives
• Define campaign objectives personas messaging frameworks and channel mix across digital field events and sales-enabled marketing
• Measure and analyze lead generation performance funnel progression and conversion rates
• Define and refine targeted personas across clinical facilities operations IT and executive buyers
• Drive thought leadership through white papers articles webinars and presentations
• Plan and execute brand presence at regional and national trade shows (up to 30% travel including international)
• Own annual marketing calendars and align product priorities campaign timing and sales objectives
• Organize and facilitate a customer advisory board program
• Collaborate with sales product management corporate marketing and regional teams

What Youll Need:

Education/Experience:

• Bachelors degree in Marketing Business Engineering or related field required; MBA a plus
• 58 years of B2B product marketing experience preferably in healthcare automation capital equipment or industrial technology
• Proven experience building omnichannel campaigns tied to measurable outcomes
• Strong understanding of long complex B2B sales cycles
• Excellent written communication skills including writing editing and proofreading
• Comfortable presenting to senior leadership and influencing cross-functional teams

Nice-to-Have Skills:

• Experience with emerging pharmacy automation or robotic medication dispensing systems
• Familiarity with AI tools for market research
• Strong project management and analytical skills