Product Marketing Manager Backhoe

Company ProfileWith over 80 years of innovation JCB is the worlds largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continentsincluding the United States the United Kingdom India and BrazilJCB produces a diverse portfolio of more than 300 products. These include telescopic handlers backhoe loaders excavators wheel loaders compact excavators skid steer loaders compact track loaders access aerial work platforms rough terrain forklifts and the heart of JCBs success are its people. As a family-owned business we are accountable to our customersnot shareholderswhich gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer JCB we stand behind our productsand our namewith pride and commitment to PurposeThis position is responsible for JCB product development pricing training market strategy and marketing communications to support the growth of the product lines sales volume in North America. Position TypeFull Time ExemptLocationPooler Georgia: 2000 Bamford Blvd Pooler GA 31322. Benefits and Other CompensationJCB offers a comprehensive benefits package including medical dental and vision insurance; 401 (k) retirement plan; paid time off and paid ProcessApplications will be accepted through Careers JCB Careers JCB Jobs JCB or via LinkedIn. The anticipated application window will close on July 15 2026. Major Tasks Responsibilities & Key AccountabilitiesPartnering with our factory-based Product and Engineering Teams to provide target product specifications and product features for completion of current and future product development of the product lineDefine overall strategy product roadmap and technical/feature specifications for new products based on long-term product vision user needs technical and market trends and platform capabilitiesDemonstrated ability in crafting & developing compelling audience-specific messages and tools (videos customer success stories presentations demos how to guides etc.) to be used on the web events and in campaignsProvide on-going product support to dealer and direct sales teamsGather comprehensive voice of customer analysis to support product development activitiesCoordinate product development activities with engineering teams Track and communicate competitor product activity and product trends to division and regional sales teamsMaintain competitive data files on pricing and market shareIdentify new market opportunities and develop new and/or improved products to satisfy this market gapCreate and conduct sales training seminars and demonstrations Liaise with the Product Support team to raise customer satisfaction levelsEnsure that products are priced competitively and in a way that will maximize profit opportunities for the JCB Group and the North American dealersDevelop materials and plans for inclusion in the Product Information BookCoordinate with the Marketing Department to create marketing materialsDevelop and maintain SAP sales configuration systemAttend relevant shows and conventionsManage and nurture any direct the delivery of the Sales Training Curriculum. Includes building training materials and delivering the content to salespeople. Both classroom and in the with the factory product teams to maintain the dealer ordering is required - 30%.Other duties as assignedMinimum QualificationsExperience with Construction Equipment ideally backhoes and compaction in Business B. Engineering or similar 4 years sales product marketing engineering and/or customer support experience in the industry orsimilarValid US Driving pass any drug screens background checks and any pre-employment tests which will be conducted in accordance with applicable Skills Abilities & CompetenciesProven success in analyzing and forecasting trendsStrategic mindset with excellent analytical and conceptual skillsStrong relationship management skillsSolid interpersonal skills; written verbal and listeningStrong process understanding in product and sales developmentAbility to effectively manage and maintain peer and business relationships with a high degree of integrityand trustAbility to motivate others and drive for resultsStrong oral and written communication skillsIndividual should be a self-starter and internally motivatedEffective project management skillsAbility to understand and analyze business requirements and convert them into marketing specificationsand solutionsSAP working ConditionsBoth office environment and occasionally manufacturing/factory to noise and temperature RequirementsThe physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job the employee is regularly required to:Remain stationary operate hands to finger handle or feel reach with hands and arms and talk or hear. The employee is occasionally required to stand and move and/or walk. The employee must frequently move and/or transport up to 10 pounds. Specific vision abilities required by this job include close vision distance vision depth perception and the ability to adjust Opportunity EmployerJCB is an equal employment opportunity (EEO) employer in accordance with applicable federal state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability statute or any other characteristic protected under federal state and local laws. EEO EMPLOYER/VET/ Accommodation StatementJCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact the JCB Human Resources team at Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however as a global company JCB offers many job opportunities outside of the U.S. which can be found through our website at This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to the job.