Product Marketing Manager, Audio Technology
Framingham, MA - USA
Job Summary
At Bose Corporation we believe sound is the most powerful force on earth and for over 60 years we have been a company built on innovation excellence and independence. Privately owned fiercely customer-focused and driven by our values we continue to lead industries and transform lives through sound.
Today Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions we are shaping the future of audio technology automotive luxury and premium experiences. We invite you to join us in this transformation.
This role leads the strategy and execution for marketing Boses audio technology franchises translating complex R&D and audio platform work into clear compelling value naming and partner-ready narratives. Youll create scalable toolkits and sales enablement materials for internal teams and external audiences ensuring consistent credible messaging across channels.
What we value
Clear consistent positioning for Bose technology franchises
Stronger OEM/partner conversations through simplified defensible value stories
Sales teams equipped to sell the technologynot just the brand
Scalable naming and badging systems to elevate and protect the brand
Data-driven messaging through measurable testing and feedback loops
What you will be responsible for
Technology Strategy & Positioning: Define positioning messaging and value propositions across audiences; establish claims and proof-point guardrails
Toolkits & Enablement: Build standardized repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
Sales Enablement: Create training talk tracks and customer-ready materials; lead enablement sessions
Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback
Day-to-Day: Translate technical inputs into market-ready narratives build messaging frameworks and collateral support sales with customized assets and maintain a centralized source of truth for technology messaging.
What we value
8 years in product or technology marketing (B2B consumer a plus)
Proven ability to simplify complex technologies into compelling narratives
Strong storytelling cross-functional leadership and presentation skills
Experience building scalable frameworks toolkits and enablement programs
#LI-SS1
Required Experience:
Manager