Product Marketing Manager 2

Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.

Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty a region or a global product grouping that is aligned to drive the specialtys business goals and the companys brand strategy.

• Collaborates with senior specialty leadership to link and align priorities projects and plans within the specialty.
• Influences specialty business strategy and direction.
• Aligns mid-term marketing strategy and annual marketing plans to drive business goals brand strategy and brand perception improvement.
• Develops global go-to-market strategy in close collaboration with product management sales and global functions.
• Develop value proposition claims and messaging in alignment with brand guidelines.
• Ensures successful execution of global and regional product launches.
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
• Review and approve campaign tactics and marketing materials using a solid understanding of advertising and promotions compliance.
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
• Establishes objectives for campaigns and channels including customer meetings and events.
• Provides measurable input to marketing and specialty processes systems and operational plans.
• Able to work independently to understand root causes for a variety of unique and difficult issues.
• Manages large complex marketing initiatives of strategic importance involving cross-functional teams.
• Foster and maintain a workplace culture respectful and supportive of individual differences.
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
• Must maintain company values policies and standards.
• Must have effective oral and written communication skills
• Ensure that Cooks Code of Conduct is considered in all business matters carried out on Cooks behalf.

• Bachelors degree required in marketing or business
• 7-10 years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing
• Willingness and availability to travel on company business as required.