Product Manager, Video Ad Serving

At Apple we focus deeply on our customers experience. Apple Ads brings this same approach to advertising helping people find exactly what theyre looking for and helping advertisers grow their businesses. Our technology powers ads and sponsorships across Apple Services including the App Store Apple News MLS and Formula 1. Everything we do is designed for trust connection and impact: We respect user privacy integrate advertising thoughtfully into the experience and deliver value for advertisers of all sizesfrom small app developers to big global Ads is seeking a highly motivated Product Manager to own critical components of our News and Video advertising technology stack with a primary focus on video ad serving and dynamic ad insertion (DAI) for streaming this role you will be responsible for the end-to-end delivery of ad serving solutions that power brand advertising across Apple TV live sports and Apple News. You will define the strategy and roadmap for ad insertion techniques ad decisioning logic and real-time creative transcoding and delivery

The ideal candidate combines deep technical expertise in video ad serving with strong product management fundamentals. You will work at the intersection of streaming video technology advertising systems and user experienceensuring seamless ad delivery at scale while maintaining Apples high standards for quality and a Product Manager News u0026 Video Ad Serving u0026 Dynamic Ad Insertion you will:nnCore Responsibilitiesnn* Lead the video ad serving architecture and roadmap including SSAI/DAI systems ad decisioning engines creative delivery pipelines and integration with streaming video infrastructuren* Define product strategy for dynamic ad insertion across live and on-demand video content ensuring accurate ad placement seamless transitions and optimal viewer experiencen* Drive technical requirements for ad pod management competitive separation frequency capping and advanced targeting capabilities within the video ad serving stackn* Partner with streaming video engineering teams to optimize ad break signaling and client-player integration for both HLS and DASH protocolsn* Establish measurement and quality standards for video ad delivery including ad start rates completion rates error tracking quartile reporting and latency monitoringn* Collaborate with measurement and attribution teams to implement video standards integration with verification vendors and advertiser reporting capabilitiesn* Work closely with campaign management teams to ensure video creative specifications transcoding workflows and ad serving capabilities support advertiser needs and industry standardsn* Coordinate with partner and infrastructure teams to ensure video ad delivery meets performance SLAs scales globally and handles peak traffic during live eventsn* Create comprehensive technical documentation of video ad serving workflows data flows API specifications and system architecture diagramsn* Develop detailed product requirement documents (PRDs) with clearly defined acceptance criteria user stories and edge case handling for engineering teamsn* Build and maintain product roadmaps with prioritized feature development technical debt management and platform scalability initiativesn* Communicate complex technical concepts to executive leadership translating video ad serving performance into business impact and strategic recommendationsn

5-7 years of product management experience with at least 2 years focused specifically on video ad serving dynamic ad insertion or streaming video advertising technologiesnDeep technical expertise in video ad serving fundamentalsincluding: Server-side ad insertion (SSAI) and client-side ad insertion (CSAI) architectures Ad decisioning logic waterfall optimization VAST/VPAID standards and implementation HLS and DASH streaming protocols manifest manipulation Video creative transcodingnStrong understanding of the video advertising ecosystem including programmatic video header bidding private marketplaces (PMPs) and direct sales workflowsnTechnical proficiency to partner with engineering teams on API design system architecture and troubleshooting complex ad delivery issuesnExperience with video ad quality metrics and monitoring including ad start rates VPAID error codes buffering analysis and third-party verificationnOutstanding communication skills with ability to translate technical requirements for both engineering teams and business stakeholdersnBachelors degree in Computer Science Engineering or related technical field or equivalent practical experience

Direct experience building or managing DAI systems for live streaming events (e.g. Sports) or premium on-demand video contentnHands-on experience with video ad measurement and attribution including integration video measurement providersnKnowledge of advanced video advertising capabilities such as: Interactive video ads shoppable ad formats addressable TV advertising sequential messaging creative optimization ad pod optimization and dynamic creative insertionnStrong analytical and SQL skills for analyzing ad serving logs debugging delivery issues and identifying optimization opportunitiesnExperience working in fast-paced ambiguous environments with ability to balance short-term execution with long-term strategic visionnTrack record of influencing cross-functional teams without direct authority and building consensus across engineering sales and operationsnUnderstanding of TV advertising workflows and how digital video fits within broader brand advertising strategies