Product Manager of Retention
Cranford, NJ - USA
Job Summary
Hi were !
is a self-funded profitable rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team. Were changing the landscape of snacking on nuts dried fruit chocolate and more! We planted our roots in Newark New Jersey during the Great Depression selling premium nuts on Mulberry Streets open-air market. Weve come quite a long way since then taking our multi-generational family business online in 1999. Even after 97 years we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.
Whats our team like Were driven collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.
The role:
As Product Manager of Retention you will own the strategy roadmap and execution for how we keep and grow customers after the first order. This is one of the highest-leverage problems in the business: small durable improvements in retention compound into outsized revenue and youll own the products programs and experiences that move it.
This role sits at the intersection of customer experience data and lifecycle marketing. Youll work closely with Growth CX Merchandising Data Engineering and Design to build experiences that bring customers back deepen their relationship with the brand and remove the friction and quality issues that cause them to lapse. Youll use AI effectively and thoughtfully making sure the retention programs we build today get smarter as our customer base and channel mix evolve.
How youll make an impact:
- Own the retention product roadmap end to end onboarding flows replenishment and reorder loyalty win-backsubscription (Auto-Delivery) growth and experience and post-purchase experiences prioritizing the work that most durably improves cohort retention.
- Move the metric that matters. Own blended 12M LTV as your key metric but break it down into faster feedback loop chunks set defensible targets and tie every initiative back to retention repeat rate and customer lifetime value.
- Use quantitative and qualitative data to find where lifecycle investment creates the most leverage. Pinpoint the moments and root causes that drive customers to lapse including quality and experience issues like seasonal melt and holiday freshness and build the products and interventions that address them before a customer churns.
- Partner with Engineering and Data to own the health of our lifecycle infrastructure: identity resolution event schemas and messaging deliverability so every program is built on data we trust.
- Design experiments measure what matters and partner with Data to make our customer experience smarter with every interaction from segmentation to proactive CX workflows.
How we work:
One Team.We dont think in channels we think in customers and we dont think departments matter beyond the skills and context they bring. Wed rather align around the goals were working to achieve and get the right people with the right context in the right room to solve problems holistically. Engineering is focused on customer and business outcomes not just shipping.
Hypothesis-Driven Execution. We dont believe in best practices or industry KPIs. We dont care about benchmarks instead we work to be the best we can possibly be. We form a point of view test quickly and update our beliefs. We seek to work in sequence not in parallel constantly asking what the most important hypothesis is right now and how to confirm or reject it as fast as possible. We dont expect to be perfect the first time.
Brand & Performance Together. We care equally about velocity and trust in our systems and with our customers. Speed that quietly accrues fragility or risk is a long-term loss. We build things that are both fast to ship and built to last.
Operate With Context. The systems and tools we build shape both the customer and the employee experience. We make decisions holistically share context early and often and are skeptical about everything and precious about nothing ideas can and should come from anywhere.
Were excited about you because:
- Youre an experienced product manager. You have 5 years of product management experience with a track record of shipping experiences and programs that measurably improved retention repeat rate or lifetime value.
- You think in cohorts and lifetimes not sessions. You understand retention curves cohort analysis and LTV and you can translate them into a roadmap of iterative experiments and big bets.
- You put yourself in your customers shoes. You develop a deep qualitative understanding of why customers come back and why they leave and you build products that address the real reason rather than the surface symptom.
- Youre analytical but not academic. You translate data into action quickly and drive decisions. You partner naturally with data and engineering to instrument what you ship and learn from it.
- You are a systems thinker. You understand the difference between rescuing one churning customer and building the program that prevents the churn at its source.
- You thrive in ambiguity. You can take a tangle of lifecycle touchpoints and quality issues and turn it into a sequenced actionable roadmap that adapts as we learn more.
- Youre incredibly comfortable with AI. Youre familiar with frontier models capabilities and limitations and how to use them effectively to personalize journeys anticipate churn and make our lifecycle smarter over time.
- Youre comfortable pressure-testing the data itself. You treat instrumentation gaps as part of the job rather than a blocker.
- You communicate proactively and energize. You distill complexity and drive clarity across functions. You bring your partners along with you and you make the work more fun because of it.
What youll bring:
- Bachelors degree in elated field
- Minimum 5 years of product management experience preferably in eCommerce DTC or subscription businesses with direct ownership of retention lifecycle or growth products
- Strong knowledge of retention and lifecycle fundamentals including cohort analysis LTV modeling experimentation and A/B testing and lifecycle tooling (ESPs CDPs subscription platforms and analytics tools like Mixpanel or Amplitude)
What we offer
- A high-growth and rewarding role in a foundationally strong and rapidly evolving business
- Annual Salary Range: $145000 - $165000 plus annual bonus
- Excellent benefits including a 401K Match
- Paid Maternity Adoption and Paternity leave
- And all the snacks your heart desires a 40% employee discount
EEO STATEMENT
is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard of actual or perceived race color creed religion national origin ancestry citizenship status immigration status age sex or gender (including pregnancy) gender identity or expression (including transgender status) sexual orientation marital status veteran status physical or mental disability genetic information or any other characteristic protected by applicable federal state or local laws.
Applicants with disabilities who require assistance or accommodation during the application or interview process should reach out to us at
Required Experience:
IC
About Company
Nuts.com is a family-owned business offering the highest quality nuts, snacks, dried fruit and pantry staples at home, in the office and on-the-go!